---
schema_version: "1"
id: 0d72279ea7c421a1233cfb3b653a73129748f95e686690465ae741fbe3b39178
title: Profile Center and Marketing Cloud Connect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_profile_center.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_profile_center.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 69fd167aab8010c8c1eb310704130e9bf6dff616dc9f0af5c05a1cfcd4c1bdfd
description: Use the Profile Center with Marketing Cloud Connect. Create custom fields in the Sales or Service Cloud and map them to Marketing Cloud Engagement attributes for use in the Profile Center. Every Engagement email to a Salesforce contact, lead, report, or campaign includes a link to the Profile Center where customers manage their attributes and subscription preferences. These changes update Salesforce contact and lead data. You can also manage the opt-in preference on behalf of leads and contacts using Marketing Cloud Connect.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Profile Center and Marketing Cloud Connect

Use the Profile Center with Marketing Cloud Connect. Create custom fields in the Sales or Service Cloud and map them to Marketing Cloud Engagement attributes for use in the Profile Center. Every Engagement email to a Salesforce contact, lead, report, or campaign includes a link to the Profile Center where customers manage their attributes and subscription preferences. These changes update Salesforce contact and lead data. You can also manage the opt-in preference on behalf of leads and contacts using Marketing Cloud Connect.

This Profile Center is based on the Engagement attributes that are mapped to fields in Sales or Service Cloud. Data extensions aren’t supported with the default Profile Center.

1. Create custom fields in Sales or Service Cloud to input preferences.
2. Create profile and preference attributes in Engagement that align with the custom preference fields in Sales or Service Cloud.
3. Map Engagement attributes to the custom fields in Sales or Service Cloud.
4. Preview how the Profile Center looks to the email recipient.

#### See Also

- [Create Custom Fields for Preferences](https://help.salesforce.com/s/articleView?id=mktg.mc_co_create_custom_fields_for_preferences.htm&release=264.0.0&type=5 "Create custom fields in Sales or Service Cloud for the communication preferences you want to include in the Profile Center to use with Marketing Cloud Connect for Marketing Cloud Engagement. You can create different custom fields for contacts and leads.")
- [Profile and Preference Attributes in Marketing Cloud](https://help.salesforce.com/s/articleView?id=mktg.mc_es_profile_pref_attributes.htm&language=en_US)
- [Map Attribute Fields](https://help.salesforce.com/s/articleView?id=mktg.mc_co_map_attribute_fields.htm&release=264.0.0&type=5 "To personalize communications, map Sales Cloud Contact, Lead, and Account objects in Marketing Cloud Engagement to share attributes across the clouds and enable personalization for Marketing Cloud Connect communications. Multi-org doesn’t support Web Collect or custom field and attribute mapping.")
- [Profile Center Marketing Cloud](https://help.salesforce.com/s/articleView?id=mktg.mc_es_profile_center.htm&language=en_US)