--- schema_version: "1" id: f2316804de24c3bc8db37b545aeebc0b54edcb6f3f4a543263c5faec7b973b9d title: Marketing Cloud Connect collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_marketing_cloud_connect.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_marketing_cloud_connect.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: f929d7fe4c48e0d7354bbf98b368bf6f5330dfef2b4df869b16b97f11f490672 description: Marketing Cloud Connect for Marketing Cloud Engagement combines the digital marketing capabilities of Engagement with the data management, segmentation, and campaign management tools in Salesforce. Create unitary customer relationships with more data-driven, personalized conversations and the ability to automate the customer journey. With Marketing Cloud Connect, access powerful Engagement tools directly within Sales or Service Cloud. Ensure a consistent branding and messaging experience, while engaging customers in relevant conversations and ultimately driving more leads into Salesforce. products: - Marketing - Cross Cloud release: "264" --- # Marketing Cloud Connect Marketing Cloud Connect for Marketing Cloud Engagement combines the digital marketing capabilities of Engagement with the data management, segmentation, and campaign management tools in Salesforce. Create unitary customer relationships with more data-driven, personalized conversations and the ability to automate the customer journey. With Marketing Cloud Connect, access powerful Engagement tools directly within Sales or Service Cloud. Ensure a consistent branding and messaging experience, while engaging customers in relevant conversations and ultimately driving more leads into Salesforce. Help documentation is based on the latest managed package. Learn about [upgrading to Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_marketing_cloud_connect.htm&release=264.0.0&type=5 "Learn the benefits of upgrading to Marketing Cloud Connect for Marketing Cloud Engagement from an earlier version of the connector. Marketing Cloud Connect is a more efficient and effective way to manage your connection to the Sales or Service Cloud."). Marketing Cloud Connect features work in Salesforce Classic. Those using Lightning Experience with Salesforce are automatically redirected to Salesforce Classic when Marketing Cloud Connect tabs are clicked. - **[Upgrade to the Latest Marketing Cloud Connect Release](https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_the_latest_features.htm&release=264.0.0&type=5)** To make sure that you have the most recent features and bug fixes before each release, we automatically update the managed package in your production org to the previously released version. In addition, your non-production org is upgraded to the newest version when the managed package is released. This process provides you with a full release cycle to test the new package before we auto-update your production org. - **[Connect Clouds with Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_the_clouds.htm&release=264.0.0&type=5)** Get familiar with requirements, install the latest managed package, and configure your Salesforce accounts to start using Marketing Cloud Connect for Marketing Cloud Engagement. - **[Manage Marketing Cloud Connect Settings](https://help.salesforce.com/s/articleView?id=mktg.mc_co_manage_settings.htm&release=264.0.0&type=5)** Admins access Marketing Cloud Connect for Marketing Cloud Engagement settings and send configuration by navigating to the Engagement object in the Sales or Service Cloud. Admins can configure these settings, including sends, tracking, users, and business units, after the installation and setup process to enable sending through Marketing Cloud Connect. - **[Email Sends](https://help.salesforce.com/s/articleView?id=mktg.mc_co_email_send.htm&release=264.0.0&type=5)** Integrated users send Marketing Cloud Engagement emails through the Sales or Service Cloud with Marketing Cloud Connect. Send single emails to leads, contacts, and person account records, or send to a list through campaigns and reports. - **[Frequently Asked Questions](https://help.salesforce.com/s/articleView?id=mktg.mc_co_faq.htm&release=264.0.0&type=5)** Review frequently asked questions about Marketing Cloud Connect for Marketing Cloud Engagement. - **[Troubleshooting Guide](https://help.salesforce.com/s/articleView?id=mktg.mc_co_troubleshooting_guide.htm&release=264.0.0&type=5)** Review troubleshooting tips for Marketing Cloud Connect for Marketing Cloud Engagement. - **[Tutorials](https://help.salesforce.com/s/articleView?id=mktg.mc_co_tutorials.htm&release=264.0.0&type=5)** Practice Marketing Cloud Connect for Marketing Cloud Engagement features with these tutorials for specific use cases. #### See Also - [Upgrade to Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_marketing_cloud_connect.htm&release=264.0.0&type=5 "Learn the benefits of upgrading to Marketing Cloud Connect for Marketing Cloud Engagement from an earlier version of the connector. Marketing Cloud Connect is a more efficient and effective way to manage your connection to the Sales or Service Cloud.") - [Upgrade to the Latest Marketing Cloud Connect Release](https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_the_latest_features.htm&release=264.0.0&type=5 "To make sure that you have the most recent features and bug fixes before each release, we automatically update the managed package in your production org to the previously released version. In addition, your non-production org is upgraded to the newest version when the managed package is released. This process provides you with a full release cycle to test the new package before we auto-update your production org.") - [Upgrade to Connected App](https://help.salesforce.com/s/articleView?id=mktg.mc_co_upgrade_to_connected_app_authentication.htm&release=264.0.0&type=5 "Upgrade your account to use Connected App Authentication, which is required for all Marketing Cloud Connect for Marketing Cloud Engagement accounts as of June 1, 2016.") - [Connect Clouds with Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_the_clouds.htm&release=264.0.0&type=5 "Get familiar with requirements, install the latest managed package, and configure your Salesforce accounts to start using Marketing Cloud Connect for Marketing Cloud Engagement.") - [Marketing Cloud Connect Features](https://help.salesforce.com/s/articleView?id=mktg.mc_co_features.htm&release=264.0.0&type=5 "Learn about edition compatibility with Marketing Cloud Connect for Marketing Cloud Engagement and what features are available.")