---
schema_version: "1"
id: 9c0806b621d3c3a78d9c3825855f359dfd0146a3cff4fd43de8c9cad252f2a2e
title: Journey Builder Integration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_journey_builder_integration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_journey_builder_integration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dfbb7a1f6cbe9e743d7f854b71862193aee56de0555b65e924d39cf2401da859
description: Journey Builder is a Marketing Cloud Engagement application used for creating responsive automated multichannel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. Configure Marketing Cloud Connect for Marketing Cloud Engagement in your org to access specific Journey Builder features within the Sales or Service Cloud. For example, add a lead, contact, or a user to a journey, or update a Salesforce object as a step in the journey.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Journey Builder Integration

Journey Builder is a Marketing Cloud Engagement application used for creating responsive automated multichannel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand. Configure Marketing Cloud Connect for Marketing Cloud Engagement in your org to access specific Journey Builder features within the Sales or Service Cloud. For example, add a lead, contact, or a user to a journey, or update a Salesforce object as a step in the journey.

#### See Also

- [Sales and Service Cloud Activities](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_activities.htm&language=en_US)
- [The Salesforce Data Event](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_salesforce_data_event.htm&language=en_US)