---
schema_version: "1"
id: b161fb20a8f1cf37838630099ef16e05c143a8ec3644f68a267e1f96027c5709
title: Marketing Cloud Connect Features
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_features.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_features.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c8d0defcff2bc3fd9da1bbee8aea93ca4207f91e990c155e2674f3850e5fdf15
description: Learn about edition compatibility with Marketing Cloud Connect for Marketing Cloud Engagement and what features are available.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Marketing Cloud Connect Features

Learn about edition compatibility with Marketing Cloud Connect for Marketing Cloud Engagement and what features are available.

Connector Versions for Engagement  
| Connector Version | Marketing Cloud Connect |
| --- | --- |
| Integration Version Notes | Our newest version, previously called V5, is for all Engagement customers using Salesforce Enterprise Edition or later. |

Supported Marketing Cloud Packages  
| Engagement Package | Marketing Cloud Connect |
| --- | --- |
| Basic | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Pro | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Corporate | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Enterprise | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |

Supported Engagement Editions  
| Engagement Edition (Legacy Terminology) | Marketing Cloud Connect |
| --- | --- |
| Core | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Advanced | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Agency | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Enterprise 1.0 Lock & Publish | See Note |
| Enterprise 1.0 On Your Behalf | See Note |
| Enterprise 2.0 | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Marketing Cloud Sandbox | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)

Note Enterprise 1.0 Lock & Publish account functions as a Core account for compatibility with Marketing Cloud Connect. Enterprise 1.0 On Your Behalf isn’t supported. Customers can simulate the On Your Behalf use case by sending from the record owner. The record owner can see tracking.

Supported Salesforce Editions  
| Salesforce Edition | Marketing Cloud Connect |
| --- | --- |
| Professional | \- |
| Enterprise | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Performance | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Unlimited | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Salesforce Developer Edition Sandbox | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)

Note CloudForce.com and Lightning Platform orgs aren't supported. Enable Custom Platform Events in your org to ensure that the managed package installs correctly.

Supported User Interfaces  
| User Interface | Marketing Cloud Connect |
| --- | --- |
| Salesforce Classic | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Lightning Experience | See note |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/images/icon_note.png)

Note Lightning Experience isn’t supported for Marketing Cloud Connect features. Those using Lightning Experience with Salesforce are automatically redirected to Salesforce Classic when Marketing Cloud Connect tabs are clicked.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Account Configuration Features">
        <caption>Account Configuration Features</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e450">Account Configuration</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e453">Marketing Cloud Connect</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Manage Business Units in Salesforce</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(Enterprise 2.0)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Manage Tracking Data Storage Options</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Manage Reply To Options</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Manage Subscriber Visibility Options</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <p>Scope by User and </p>
              <p style="margin-bottom:0;">Non-Scope by User</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Manage Send Classifications</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Connected App Authentication</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Account Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e450 ">Multi-Org Configuration</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e453 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Subscriber Features">
        <caption>Subscriber Features</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e583">Subscribers</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14772e586">Marketing Cloud Connect</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Profile Center</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(email only)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Custom Profile Center</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">Recommended for Journey Builder customers</td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Subscription Center</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(Marketing Cloud based sends)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Custom Subscription Center</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">Recommended</td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Engagement Subscriber Status Source</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">All Subs list</td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Engagement-CRM Subscriber Status Sync</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">Unsubscribes</td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Subscriber Key</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Data Extensions and Data Relationships</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(sending only)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Synchronized Data Extensions (CRM data synced to Engagement)</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Suppression Lists</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">Send Logging</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Subscribers" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e583 ">SmartCapture</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e586 ">Requires custom Services engagement</td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Email Content Features">
        <caption>Email Content Features</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e772">Content</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14772e775">Marketing Cloud Connect</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">Dynamic Content</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">Personalization Strings</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">Email Send Preview</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(static and dynamic)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">AMPscript</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">Email Attachments</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(requires AMPscript)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">Sender Authentication Package</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">International Sends</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Content" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e772 ">A/B Testing</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e775 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
        </tbody>
      </table>

Interaction Features  
| Interactions | Marketing Cloud Connect |
| --- | --- |
| Triggered Emails | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Automation | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Automated Interaction Management (AIM) - Parent of Activities and Programs; reporting, queries, extracts, scheduling | Engagement email only (imports and user-initiated sends) |
| Distributed Sending | \- |

Journey Builder Integration Features  
| Journey Builder Integration | Marketing Cloud Connect |
| --- | --- |
| Salesforce Entry Events | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Custom Salesforce Entry Events | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Sales and Service Activities | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |
| Custom Sales and Service Activities | ![Checkmark](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png) |

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Salesforce CRM Features">
        <caption>Salesforce CRM Features</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e1092">More Features in Salesforce CRM</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14772e1095">Marketing Cloud Connect</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Segmentation / Target Audiences</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">Campaign / Reports</td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Single Sends</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <p style="margin-bottom:0;">Leads / Contacts / Person Accounts</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Salesforce Exclusions</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">✔</td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Marketing Cloud Suppression Lists</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">-</td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Multiple Audience / Exclusions</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">View Sent Email Template</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Global Resubscribe</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Remove Duplicate Subscribers (dedupe)</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Dynamic Owner Send "From" user record owner or alias</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Send Classifications</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Send to Salesforce Reports or Campaigns from Engagement</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Salesforce Object mapping: Support for Personalization and Dynamic Content</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Salesforce Object Sending: Sendable Custom Objects and Entities</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">-</td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Detailed Error Logging</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Sending Log</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Campaign Member Management</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Quick Link to Engagement</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Quick Link to Engagement Email Editor</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="More Features in Salesforce CRM" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1092 ">Salesforce Mobile App Access</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1095 ">-</td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Tracking Features">
        <caption>Tracking Features</caption>
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d14772e1375">Tracking</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d14772e1378">Marketing Cloud Connect</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">View Tracking data at the individual and aggregate level (including sends, delivered,
              bounces (hard, soft, technical), unique opens, total opens, unique clicks, total clicks, and
              unsubscribes)</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">
              <p>View link level detail at the individual </p>
              <p style="margin-bottom:0;">and aggregate level (including email name,
                date sent, date opened, number of clicks, and number of unique clicks)</p>
            </td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">Rolling or scheduled tracking data updates</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">Request tracking data on-demand</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">Tracking suppression</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <p>
                <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
              </p>
              <p style="margin-bottom:0;">(configurable per job or globally)</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">View tracking data using charts, graphs, and reports</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
          <tr class="">
            <td data-label="Tracking" class="slds-cell-wrap" style="vertical-align:top;" headers="d14772e1375 ">Journey Builder Engagement Data</td>

            <td data-label="Marketing Cloud Connect" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d14772e1378 ">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/resources-global/_corporate/images/checkmark.png" alt="Checkmark"></span>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Salesforce Editions](https://help.salesforce.com/s/articleView?id=xcloud.overview_edition.htm&language=en_US)
- [Marketing Cloud Release Notes](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&language=en_US)