---
schema_version: "1"
id: 9180f4fb4298becaf504ba91d5f7d0609da9e3c2b08a01d569208e8d29be52a8
title: Configure Marketing Cloud and Marketing Cloud Connect
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_co_configure_the_marketing_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_co_configure_the_marketing_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 96132a304fc18eea048e48926b10f6629b90e1ce1149c66dfd699ccf3d8f294a
description: The Marketing Cloud Engagement admin performs these tasks to configure Engagement for use with Marketing Cloud Connect.
products:
  - Marketing
  - Cross Cloud
release: "264"
---
# Configure Marketing Cloud and Marketing Cloud Connect

The Marketing Cloud Engagement admin performs these tasks to configure Engagement for use with Marketing Cloud Connect.

Complete this next set of tasks in the installation and setup process after reviewing all prerequisites and installing the managed package.

Confirm with your account representative that your Engagement account is provisioned and enabled for use with Marketing Cloud Connect before connection.

![Configure Marketing Cloud](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_cross-cloud_products-264-0-0-production-enus/bd617332-480f-48e8-b283-3477883c1320/mc_cross-cloud_products/images/connect---2-configure-mc.png)

1. **[Use Marketing Cloud Connect to Connect Accounts](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_accounts.htm&release=264.0.0&type=5)**  
    Connect your Marketing Cloud Engagement account to the corresponding Sales or Service Cloud org at the account level to continue Marketing Cloud Connect setup.
2. **[Create a Marketing Cloud API User in Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_create_marketing_cloud_api_user.htm&release=264.0.0&type=5)**  
    Create a Marketing Cloud API user in Marketing Cloud Connect for Marketing Cloud Engagement.
3. **[Connect the Marketing Cloud API User in Marketing Cloud Connect](https://help.salesforce.com/s/articleView?id=mktg.mc_co_connect_marketing_cloud_api_user.htm&release=264.0.0&type=5)**  
    Connect the Marketing Cloud API user to the Salesforce system user to enable core system communication activities in Marketing Cloud Connect for Marketing Cloud Engagement. These activities include pushing tracking data from Engagement into your Sales or Service Cloud.
4. **[Assign Business Units](https://help.salesforce.com/s/articleView?id=mktg.mc_co_assign_business_units.htm&release=264.0.0&type=5)**  
    For Marketing Cloud Engagement Enterprise 2.0 accounts, assign applicable business units to the Marketing Cloud Engagement API user. The Marketing Cloud Connect API user’s business unit access in Engagement determines which business units are available for use within Sales or Service Cloud.