---
schema_version: "1"
id: 0d687b0c1e7b35f4205c5e7a4b771697142d851dff7eb681b1c3b2abab860a85
title: Share Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_share_content.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_content.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 131d83921c16912db7acb1465e2da0819223db24d533b0d533027e882f88b455
description: The share content feature allows you to share content, templates, and emails with other business units in your account. Enterprise 2.0 accounts, you can share from any business unit to any other business unit. For Enterprise 1.0 and Agency accounts you can share down to child business units. Contact your relationship manager to enable this feature.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Share Content

The share content feature allows you to share content, templates, and emails with other business units in your account. Enterprise 2.0 accounts, you can share from any business unit to any other business unit. For Enterprise 1.0 and Agency accounts you can share down to child business units. Contact your relationship manager to enable this feature.

You can create shared folders and share content with Content Builder editing permissions to control how recipient business units can interact with their content. Users with Share permissions can share content or folders to other business units that they have login rights to. Users can share to business units up, down, or across the hierarchy using the Selected Business Units option.

[View the MC Product Expert webinar.](https://salesforce.vidyard.com/watch/CLSxDfvZb5AHJowRnM3VBP)

## Share across Enterprise

You can share a folder and its contents to one or more business units in your account. When this feature is enabled, access the Shared tab on the main content grid. Any content placed in the root Shared Content folder is automatically shared to all existing and future business unit in your account. To enable the Across Enterprise option, the Administrator enables the setting in the Content Builder Setup page. Do not enable this option for enterprises containing multiple companies. View [Content Builder Setup](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_administration.htm&release=264.0.0&type=5 "Access Content Builder setup from the Marketing Cloud Engagement toolbar by hovering over your username and selecting Setup, then searching for Content Builder Settings.").

## Share to Selected Business Units

You can share to specific business units that have log-in access to. You can select a maximum of 2,000 business units. To share to more than 2,000 business units, share Across Enterprise, or Duplicate the content and share the duplicates to separate groups. You can search for business units by name when making selections.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Note: Sharing to selected business units does not share content to business units created after the content was first shared.

- **[Share Content Permissions and Roles](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_permissions_and_roles.htm&release=264.0.0&type=5)**  
    Review the permissions and roles for Marketing Cloud Engagement Content Builder sharing.
- **[Share Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_share_folders_and_content.htm&release=264.0.0&type=5)**  
    Learn how to share folders and content in Content Builder.
- **[Unshare Folders and Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_unshare_content.htm&release=264.0.0&type=5)**  
    Unshare content from all and select business units in Content Builder.
- **[Shared Content Edit Permissions](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_edit_permissons.htm&release=264.0.0&type=5)**  
    While Marketing Cloud Engagement Content Builder business units that create content can take all actions on content, business units that receive shared content can only take these actions based on their edit permissions. Review the different Content Builder edit permissions.
- **[Lock Shared Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_lock_shared_content.htm&release=264.0.0&type=5)**  
    Email content areas in Content Builder can now be locked before sharing the email with other business units. This allows recipient business units to only edit unlocked content areas in shared emails with Edit Globally or Edit Locally permissions.
- **[Sharing and Approvals](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_sharing_and_approvals.htm&release=264.0.0&type=5)**  
    If you have Content Builder Approvals enabled, use these guidelines when sharing emails.