---
schema_version: "1"
id: 3670881826d4b86ed717a38443a0020c3050ae107f0153707f456a398b41c93a
title: Interactive Email Form Block
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_interactive_email_form_block.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_interactive_email_form_block.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d64537996f846cb85250d8705557cd43d7666d03ff10b0ce8c56d7f394a15b73
description: The Interactive Email Form block in Marketing Cloud Engagement Content Builder allows marketers to receive subscriber information like profile data, product reviews, and sales leads directly from embedded forms in an email. Allowing subscribers to submit forms without leaving their inbox increases customer engagement and gives marketers more data.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Interactive Email Form Block

The Interactive Email Form block in Marketing Cloud Engagement Content Builder allows marketers to receive subscriber information like profile data, product reviews, and sales leads directly from embedded forms in an email. Allowing subscribers to submit forms without leaving their inbox increases customer engagement and gives marketers more data.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Interactive Email Forms consume super messages in all account editions. Contact your account representative for more information.

The Email Form block is available in Content Builder for Marketing Cloud Engagement Pro editions or higher. Because the block can create, view, and write to a data extension, ensure that users have the Data Extension > Create, View, and Update permissions. To configure the block, in the app switcher:

- Hover over your name and click **Setup**.
- Search for Content Builder Settings.
- Enable Email Form under Block Group Configuration.

In the content block, you choose a form template to get started:

- Empty Form - Start from scratch and create any type of form you want.
- Reviews - Allow subscribers to complete product reviews or other feedback surveys. To use this data with third-party review services, build a custom Journey Builder activity to export the data externally. Or redirect the reviewer to another site while passing their form data in the URL query string.
- Progressive Profile - Collect or update subscriber preferences and demographic data, such as name, birthday, product preferences, and interests.
- Case Form - Allow subscribers to create or update a support case. Service Cloud customers can use Journey Builder to pass this data to the Service Cloud and create a case. See [Sales and Service Cloud Activities in Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_activities.htm&language=en_US).
- Lead Form - Capture or update subscriber information from your leads. Sales Cloud customers can use Journey Builder to pass this data to Salesforce.com. Se0e [Sales and Service Cloud Activities in Journey Builder.](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_sales_service_cloud_activities.htm&language=en_US)
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)
    
    Note The lead form doesn’t set up the lead. To set up the lead, use a Journey Builder activity.
    
    After you define and style your form in the block, select an Interactive Email Page that you created in CloudPages to capture and validate the data. In the block, select or create a data extension that maps to your form fields and saves the submitted data.

- **[Create an Interactive Email Form Block](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_create_an_interactive_email_form.htm&release=264.0.0&type=5)**  
    Follow these steps to create an Email Form block in Marketing Cloud Engagement Content Builder. Ensure that you have the Data Extension > Create, View, and Update permissions, and that Email Form is enabled in Setup > Content Builder Settings.
- **[Interactive Email Form Client Support](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_interactive_email_form_client_support.htm&release=264.0.0&type=5)**  
    Review the supported email clients for the Marketing Cloud Engagement Content Builder Email Form block.
- **[Interactive Email Form FAQ](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_interactive_email_form_faq.htm&release=264.0.0&type=5)**  
    View frequently asked questions for the Email Form block in Marketing Cloud Engagement Content Builder.