---
schema_version: "1"
id: 2da2a253ffb0ffc0bd6d63ad32d321589a13db967f4d6c5ea852dc4bbfb83804
title: Get Started with Content Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_get_started_with_content_builder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_get_started_with_content_builder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 34e3acb756b3fb4d59ed5fd4035e40f11ebff2774caf54e30bc115a7d22c40e8
description: Content Builder consolidates images, documents, and content in a single location for use in Marketing Cloud Engagement. Create subject lines and body copy for messages by harnessing the power of Einstein generative AI. Use the third-party Typeface integration option to generate images to completely tailor your message.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Get Started with Content Builder

Content Builder consolidates images, documents, and content in a single location for use in Marketing Cloud Engagement. Create subject lines and body copy for messages by harnessing the power of Einstein generative AI. Use the third-party Typeface integration option to generate images to completely tailor your message.

With the editor, you can:

- Create professional emails without knowing HTML
- Preview changes to email content in real time
- Use intelligent HTML paste tools, such as color coding and line numbers
- Insert code snippets for adding common links, such as Forward to a Friend and Open Tracking

With the content repository, you can:

- Use global search and filtering tools
- Add tags and campaign associations to connect related content
- Edit all your content inside the application

- **[Content Builder Experience](https://help.salesforce.com/s/articleView?id=mktg.mc_overview_content_builder_and_email_creation_consideration_list.htm&release=264.0.0&type=5)**  
    Explore Content Builder features in Marketing Cloud Engagement.
- **[Content Builder Administration](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_administration.htm&release=264.0.0&type=5)**  
    Access Content Builder setup from the Marketing Cloud Engagement toolbar by hovering over your username and selecting **Setup**, then searching for Content Builder Settings.
- **[Customer Key](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_customer_key.htm&release=264.0.0&type=5)**  
    Each Content Builder asset has a Customer Key, a unique 36 character identifier that can be referenced via AMPscript.
- **[Search for Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_search_content.htm&release=264.0.0&type=5)**  
    Content Builder provides several ways to locate specific content.
- **[Folder Management](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_folder_management.htm&release=264.0.0&type=5)**  
    Store images, documents, templates, emails, and more in the same or different folders in Marketing Cloud Engagement Content Builder. Create, rename, move, or delete folders by right-clicking in the appropriate folder space.

#### See Also

- [Content Builder Editor Best Practices and Tips](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_editor_tips.htm&release=264.0.0&type=5 "Learn best practices and tips for the Content Builder editor in Marketing Cloud.")
- [Content Builder Message Creation Tips](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_email_creation_best_practices_and_tips.htm&release=264.0.0&type=5 "Learn tips for creating emails in Content Builder.")