---
schema_version: "1"
id: f5cebc5ddcb9f24e96513a743ec89065f34c7994894440310592b3b56a8f0f07
title: Create a WhatsApp Session Message
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_create_whatsapp_session_message.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_whatsapp_session_message.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3153678f812f68cffb3535b06b10ae7170d78c5d804ab2c20d83c1f1e521f7ba
description: Use Content Builder to create session messages to respond to user-initiated conversations. When a user sends a message to your WhatsApp channel, you can respond to them without using a template. Session messages are free-form messages and don’t need approval.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create a WhatsApp Session Message

Use Content Builder to create session messages to respond to user-initiated conversations. When a user sends a message to your WhatsApp channel, you can respond to them without using a template. Session messages are free-form messages and don’t need approval.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_tip.png)

Tip Keep your session messages simple. Offer support or product information based on keywords that you configure in Journey Builder.

1. In Content Builder, click **Create**.
2. In the dropdown, select **Chat Messaging**, and then select **WhatsApp Session Message**.
3. Select the Message Type from the dropdown.
4. Complete the message body using personalization tags.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)
    
    Note Session messages are limited to 4,096 characters, including personalization and emojis. Facebook rejects messages that exceed these limits.
5. To use an image, upload a JPEG or PNG file that’s 100 MB or less.
6. Save your changes.