---
schema_version: "1"
id: 4b535e751d40eea2243dbc4a85f0686a68c34a7159e2b8a5f190ac2907f1506e
title: Create Emails in Content Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_create_emails.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_emails.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 662b660404fabcb321be141df1bb7fa610ef345ebd773e1504020442a7c2674b
description: Use this task to create an email in Content Builder for Marketing Cloud Engagement. Email names must be unique within a folder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create Emails in Content Builder

Use this task to create an email in Content Builder for Marketing Cloud Engagement. Email names must be unique within a folder.

1. Click **Create** within Content Builder.
2. Click **Email Message**.
3. In Define Properties, choose a creation method, and complete the fields.
    1. Template - Choose one of many standard templates.
    2. HTML - Paste your custom HTML code.
    3. Text Only -Create from text only. You can also [use a code snippet](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_code_snippet.htm&release=264.0.0&type=5 "Use code snippets in Marketing Cloud Engagement Content Builder to save reusable bits of HTML, AMPscript, and Guide Template Language. Insert snippets when editing HTML via the Code Snippets toolbar selector, or by typing the Customer Key value for the snippet followed by the Tab key. You can also create a code snippet content block by clicking Create > Content Blocks > Code Snippet. You can reference Code Snippets with the AMPscript ContentBlockByKey and ContentBlockByID functions.").
    4. Existing Email - Use one of your Classic or Content Builder saved emails.
4. Define Email properties. Enter text in the required (\*) fields then hit save or Next
5. Select **Next**.
6. In Add Content, build your email, and click **Next**.
7. Preview and test your email, then **Save**. To send your email, use Email Studio [Send Flow](https://help.salesforce.com/s/articleView?id=mktg.mc_es_send_flow.htm&language=en_US).
    
    To send an email, use Journey Builder or [Email Studio](https://help.salesforce.com/s/articleView?id=mktg.mc_es_send_flow.htm&language=en_US).

- **[AMP for Email](https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_an_amp_email.htm&release=264.0.0&type=5)**  
    AMP for Email is a new open-source email standard that allows customers to interact with messages directly in their inbox and offers real-time content and data at open. Use Marketing Cloud Content Builder to build AMP emails. Common use cases include carousels, confirmations and opt-ins, real-time data, browsing and research, and appointment booking.
- **[Create an Email in Content Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_es_create_an_email.htm&release=264.0.0&type=5)**  
    The process of creating an email in Email Studio starts with choosing the type of email you want to create. After you create an email, you can send it immediately or schedule it to be sent later.
- **[Creating Messages in Content Builder Using Einstein Generative AI](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_einstein_genai_in_content_builder.htm&release=264.0.0&type=5)**  
    To generate subject line and body copy options for your Content Builder messages use Einstein generative AI. If you’ve created subject lines or body copy in Einstein Copy Insights, you can copy the text to use in Content Builder and create tailored variations for your audiences.
- **[Content Builder Message Creation Tips](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_email_creation_best_practices_and_tips.htm&release=264.0.0&type=5)**  
    Learn tips for creating emails in Content Builder.