---
schema_version: "1"
id: e23e1b83d7ef51aba0f16688a9cc4f045ca4666382ea7f8bd76496ebd0653919
title: Create an Interactive Email Form Block
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_create_create_an_interactive_email_form.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_create_create_an_interactive_email_form.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 091d9e238f84a6c8922d7fdd731c5664fad60efb1ba4b2d1e4179fb848b555cd
description: Follow these steps to create an Email Form block in Marketing Cloud Engagement Content Builder. Ensure that you have the Data Extension > Create, View, and Update permissions, and that Email Form is enabled in Setup > Content Builder Settings.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create an Interactive Email Form Block

Follow these steps to create an Email Form block in Marketing Cloud Engagement Content Builder. Ensure that you have the Data Extension > Create, View, and Update permissions, and that Email Form is enabled in Setup > Content Builder Settings.

1. In Content Builder, click **Create** > **Content Blocks** > **Email Form**. Alternatively, create an email and drag the Email Form block in the editor.
2. Choose a template.
    
    - Empty Form - Start from scratch and create any type of form you want.
    - Review - Allow subscribers to complete product reviews and other surveys.
    - Progressive Profile - Collect or update subscriber preferences and demographic data.
    - Case Form - Allow subscribers to create or update a support case.
    - Lead Form - Capture or update subscriber information from your leads.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)
    
    Note You can customize any template by adding and deleting form fields.
3. Complete the CloudPages Destination fields by searching for a collection and selecting an Interactive Email Page.
    
    ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_important.png)
    
    Important Navigate to CloudPages and create this page before creating the Email Form block. See [Create an Interactive Email Page](https://help.salesforce.com/s/articleView?id=mktg.mc_cp_create_an_interactive_email_page.htm&release=264.0.0&type=5 "When you want to increase engagement on form submissions, such as surveys or profile updates, an interactive email can help. After you build an email using an interactive email form block in Content Builder, you can customize a landing page for the submission confirmation.").
4. Complete the Response Capture field by selecting an existing data extension or creating one.
    
    ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_important.png)
    
    Important The selected data extension can’t exist in a shared folder.
5. To add visible fields, click **New Input** and select a field type. You can delete and duplicate fields using the icons. To sort, click and drag fields.
6. To label and map fields to data extension attributes, click the edit icon on each field. Configure other field options as necessary.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_tip.png)
    
    Tip You can create and map your data extension in the content block without navigating away from here. The inputs you build automatically create columns in the data extension. Deleting inputs doesn't delete the data extension columns.
7. To add hidden fields, click **New Hidden Field** and complete the Data Attribute and Field Content fields. Hidden fields pass to the data extension values that you want hidden from the submitter, such as order number or product ID.
8. Review and resolve incomplete required fields.
9. To adjust the General Form Styles, including defining the Fallback State, and Input Styles options, select the Design tab
10. Select the **Block Settings** tab and complete options as necessary.

#### See Also

- [Create an Interactive Email Page](https://help.salesforce.com/s/articleView?id=mktg.mc_cp_create_an_interactive_email_page.htm&release=264.0.0&type=5 "When you want to increase engagement on form submissions, such as surveys or profile updates, an interactive email can help. After you build an email using an interactive email form block in Content Builder, you can customize a landing page for the submission confirmation.")