---
schema_version: "1"
id: ccab19731d908fe9cdf20e8af88fac54f9e1a1712ddf337e2e7f0b2020b77a1f
title: Use Einstein Content Selection in Your Emails
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_add_einstein_content_selection_content_block.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_add_einstein_content_selection_content_block.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a5a970c6037cc798026a77619b00b17ef2d07b16dba4b7fa5cfa4fb30eaea617
description: Add an Einstein Content Selection content block to your messages. At open, Einstein then can select an image for your messages by analyzing the assets that are engaging your customers. Enable Einstein Content Selection in Marketing Cloud Engagement Setup.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Use Einstein Content Selection in Your Emails

Add an Einstein Content Selection content block to your messages. At open, Einstein then can select an image for your messages by analyzing the assets that are engaging your customers. Enable Einstein Content Selection in Marketing Cloud Engagement Setup.

Add an asset catalog file before dragging the Einstein Content Selection block into your message so that Einstein can select the image assets to show.

The content block selects an asset that’s personalized for each subscriber from a pool of assets that you upload and then adds the asset to the message. The subscriber list can’t contain a field called memberid. If it does, the block doesn’t function properly.

Assets are selected based on how they perform with your subscribers.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Don’t use the content block in emails that you plan to archive if the content selected by Einstein Content Selection must then be retrieved from the archive. Assets selected when a subscriber opens the email aren’t archived.

1. Drag ![Eisntein Content Selection icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/mc_content_creation/images/mc_ceb_ECS_content_block_icon_1.PNG) into an email message.
2. Select the asset class that you want Einstein Content Selection to use.
3. To add a fallback image for an asset class if there’s none, navigate to Einstein Content Selection Settings.
4. To filter the content that appears for the asset class, click **Advanced Settings**, and then use the Selection Spotlight feature to select one or more asset attributes and Spotlight values.
    
    Adding multiple asset attributes is like an AND filter. For example, locale = EN-US AND city = New York. Adding multiple asset values is like an OR filter. For example locale = EN-GB or EN-US.
5. Save the content block.
6. To view Einstein Content Selection in action, preview your message.
7. To view the message as it appears to different subscribers, click ![the right arrow icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/mc_content_creation/images/mc_jb_arrow_icon_pointing_r.png).

#### See Also

- [Set Up Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_up_einstein_content_selection.htm&language=en_US)
- [Create and Upload an Asset Catalog File](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_create_and_upload_asset_catalog_file.htm&language=en_US)
- [Set Fallback Assets](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_set_fallback_assets.htm&language=en_US)