---
schema_version: "1"
id: 191ecd96b5d1f0f15932af1b3b8ec57dcb58a9844b983bce0102da39e06792e6
title: Add Content to a Paste HTML Template
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ceb_add_content_paste_html.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_add_content_paste_html.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 44c92b73046085d9a4ed367a4c5eddad047db363b49c532972adb3cf3b9e2f01
description: If you have HTML email content, add it to this Content Builder template.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Add Content to a Paste HTML Template

If you have HTML email content, add it to this Content Builder template.

Contact your relationship manager if you don't have this feature enabled in your account.

Use these options to add content to the email. Use the toolbar to insert system-provided options.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)

Note Editing a template doesn't automatically affect emails you used the template to create. Deleting a template doesn't delete emails created using that template.

1. Enter or paste your HTML into the editor.
2. To select your HTML from Content Builder or your computer, click **Browse**.
3. To add a file, drag files from your computer to the upload window.
4. Use the insert code snippet ![insert code snippet](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/mc_content_creation/images/mc_jb_insertcodesnippet.png) to add system links and HTML elements.
5. Use the insert attributes controls ![insert attributes controls](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/mc_content_creation/images/mc_jb_attributespersonalization.png) to add personalization.
6. Insert a content area.
    
    1. Place your cursor in the HTML code where you want the content area to appear in the template. Insert a content box anywhere you can insert a table. If you're using HTML tables, use one content box per tag.
    2. Click **Insert Code Snippet**.
    3. Click **Content Area**. To size and format the content box you have created, add formatting tags. Make sure your content area name is alphanumeric and less than 17 characters and contains no spaces or uppercase characters.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_content_creation-264-0-0-production-enus/453b15fc-ab47-40df-8f11-8a7b92c8d0cd/images/icon_note.png)
    
    Note To set the maximum number of blocks a content area accepts, update the `data-max-blocks` attribute in the HTML. In the example, the content area allows for a maximum of one block. The block must be an image, text, freeform, a/b test, or dynamic content block. The message shown inside the empty content area is “Place Hero Image Here”.
    
    ```
    <div data-type="slot" data-key="Hero1" data-max-blocks="1" data-allowed-blocks="imageblock; textblock; freeformblock; abtestblock; dynamicblock" data-label="Place Hero Image Here"></div>
    ```
7. To track how many people open your email, select **Insert Code Snippet** and then click **Track Email Opens**. Insert the tracking pixel immediately after the opening `<body/>` tag.
8. Use **Insert Code Snippet** to add the required fields, physical mailing address, and profile center. Type the physical mailing address and profile center in the template or the email created from this template.
9. To display an account header or footer in your paste HTML template, add the <custom type="header" /> tag where you want the header to display or the <custom type="footer" /> tag where you want the footer to display. This feature is only available for HTML paste templates.