---
schema_version: "1"
id: 84239abb256acabb01aa56cb94e6e4cb965d8222e3471a2a99977a46231e4bd0
title: Attribute Group Creation in Contact Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_cab_create_attribute_group.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_cab_create_attribute_group.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 900431cca3e5a317125d64386d054e076164260a3f8fcd5e20f3a4d428c0950f
description: Attribute groups enable you to organize your data in Contact Builder. Each attribute group includes a data model consisting of data extensions linked to either the contact record or other data extensions. You can create attribute groups including all relevant data extensions at the same time to ensure that all necessary data resides in the correct group.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Attribute Group Creation in Contact Builder

Attribute groups enable you to organize your data in Contact Builder. Each attribute group includes a data model consisting of data extensions linked to either the contact record or other data extensions. You can create attribute groups including all relevant data extensions at the same time to ensure that all necessary data resides in the correct group.

After you create your attribute group, you can perform either one of these procedures and begin creating your data model:

- Create a data extension linked to the contact record.
- Link an existing data extension to the contact record.

You can also use templates containing predefined attribute groups within Contact Builder.

These templates include existing data relationships, and you can customize these attributes and relationships as needed.

#### See Also

- [Create an Attribute Group in Contact Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_create_an_attribute_group.htm&release=264.0.0&type=5 "Create an attribute group in Contact Builder.")
- [Create Attribute Groups with Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_create_attribute_groups_with_templates.htm&release=264.0.0&type=5 "Follow these steps to create attribute groups with templates in Contact Builder.")
- [Manage Data Extensions](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_data_extensions_manage.htm&release=264.0.0&type=5 "In Marketing Cloud Engagement, a data extension is a table that contains data that you provide. Use data extensions to hold customer data, track loyalty points, collect tracking and usage data, and any other use case that requires you to store information in a table.")
- [Link Data Extensions in Contact Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_cab_link_data_extensions.htm&release=264.0.0&type=5 "Link data extensions within Data Designer for Contact Builder.")