---
schema_version: "1"
id: b7d5147c3cd45c0e9c5b1039d359a11e00dd694899db2ad448fa1424a8c697f4
title: Campaign Associations in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ca_understanding_campaigns_and_associations.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ca_understanding_campaigns_and_associations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0658d0556d6caba8b56ea62a14a0beaa0a39ca7751b28b1cfaaaeed6a98cb09b
description: A campaign association is a channel-specific message, content, or activity you want to include in the campaign.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Campaign Associations in Marketing Cloud Engagement

A campaign association is a channel-specific message, content, or activity you want to include in the campaign.

Campaign associations are cross-channel objects used to build campaigns and help you do these other tasks.

- Organize the associations needed to execute a campaign
- Plan messaging in the short and long-term future
- Act as parameters for analytics around a marketing objective

![Add to Campaign](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_campaigns-264-0-0-production-enus/2c6c571f-b45e-46ce-b1e2-c94b8ad127b1/mc_campaigns/images/mc_ca_add_to_camp.png)

- **[Add or Remove Campaign Associations in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_adding_and_removing_campaign_associations.htm&release=264.0.0&type=5)**  
    You can add or remove an association to a campaign from the Campaigns app or from the app where the association lives.
- **[Edit or Delete a Campaign in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_edit_or_delete_a_campaign.htm&release=264.0.0&type=5)**  
    You can edit or delete a campaign.

#### See Also

- [Add or Remove Campaign Associations in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_adding_and_removing_campaign_associations.htm&release=264.0.0&type=5 "You can add or remove an association to a campaign from the Campaigns app or from the app where the association lives.")
- [Create a Campaign in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_creating_editing_deleting_campaigns.htm&release=264.0.0&type=5 "Create a campaign in the Campaigns app.")