---
schema_version: "1"
id: 561d775200959ead0adc48562da8b4c7aecf1e5d872811c7fa386dd5de2c19ef
title: Create a Campaign in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ca_creating_editing_deleting_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ca_creating_editing_deleting_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fca2f5709eacd343d1bc03ee34e2ecd31bbf15f6034e833e165e3c607b2ae526
description: Create a campaign in the Campaigns app.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create a Campaign in Marketing Cloud Engagement

Create a campaign in the Campaigns app.

1. Open the Campaigns app, and click **Create Campaign**.
2. Perform these actions on the Create New Campaign page.
    1. Give your campaign a name that makes it easy to identify. You can enter up to 50 characters.
    2. Add an optional description to identify the purpose of the campaign.
    3. Assign a calendar color to your campaign.
    4. Choose when to begin the campaign.
    5. Choose a campaign owner.
    6. Assign the campaign an optional unique code so that you can identify it in your reports.
    7. If you use tags to organize and track campaigns, select the tags.
3. Save the campaign.

#### See Also

- [Edit or Delete a Campaign in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_edit_or_delete_a_campaign.htm&release=264.0.0&type=5 "You can edit or delete a campaign.")
- [Add or Remove Campaign Associations in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_adding_and_removing_campaign_associations.htm&release=264.0.0&type=5 "You can add or remove an association to a campaign from the Campaigns app or from the app where the association lives.")