---
schema_version: "1"
id: 06d5b2294cdd5d33ddbf5b931b72725221b4a43677cbf115c28369a0d9145fce
title: Campaigns in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ca_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ca_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5c241201c84aeed9b1f65d7fd1779cc2f618944b745c194a161bbafaa017f5b3
description: Plan, coordinate, and measure cross-channel campaigns in real time using campaign tags. You can create campaigns from emails, mobile messages, landing pages, and data extensions, or events such as automations.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Campaigns in Marketing Cloud Engagement

Plan, coordinate, and measure cross-channel campaigns in real time using campaign tags. You can create campaigns from emails, mobile messages, landing pages, and data extensions, or events such as automations.

- **[Create a Campaign in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_creating_editing_deleting_campaigns.htm&release=264.0.0&type=5)**  
    Create a campaign in the Campaigns app.
- **[Campaign Tags in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_campaigns_tags.htm&release=264.0.0&type=5)**  
    Use tags in Marketing Cloud Engagement to categorize campaigns by any criteria, such as geography, marketing tactic, and product line.
- **[Campaign Associations in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_understanding_campaigns_and_associations.htm&release=264.0.0&type=5)**  
    A campaign association is a channel-specific message, content, or activity you want to include in the campaign.
- **[Engagement Campaign FAQs](https://help.salesforce.com/s/articleView?id=mktg.mc_ca_campaigns_faq.htm&release=264.0.0&type=5)**  
    Learn about where to find things and how to use the Campaigns app in Marketing Cloud Engagement.