---
schema_version: "1"
id: e72857acc272c03b7faabf3adab74e2c566b0beed28392ea71369526ff9b8ae8
title: Conversions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_as_conversions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_as_conversions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a9e08bf56878a3c7020bc47725b870b9fc0049fd844f5376f3620d15b7db3e8b
description: The conversions file contains a row for each conversion event associated with a subscriber related to an email send job.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Conversions

The conversions file contains a row for each conversion event associated with a subscriber related to an email send job.

## Output Types

- CSV
- TAB

## Columns

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small " summary="Conversions">
        <caption>Conversions</caption>
        <colgroup>
          <col style="width:20%">
          <col style="width:20%">
          <col style="width:20%">
          <col style="width:20%">
          <col style="width:20%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d7637e66">Name</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d7637e69">Description</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d7637e72">Possible Values</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d7637e75">Data Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d7637e78">Character Length</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">ClientID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">The system account identifier associated with attribute set</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 ">-2^63 (-9,223,372,036,854,775,808) to 2^63-1 (9,223,372,036,854,775,807)</td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Numeric</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">Maximum length - big integer</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">SendID or JobID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Identifier associated with an email send</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Numeric</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">Maximum length - big integer</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">SubscriberKey</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Customer-specified subscriber unique identifier associated with attribute set. By
              default, the value is the same as EmailAddress.</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">254</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">EmailAddress</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Subscriber email address identifier associated with attribute set</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">254</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">SubscriberID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">System-generated subscriber unique identifier associated with attribute set.
              SubscriberID relates to the Subscribers file SubscriberID column.</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Number</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">Maximum length - big integer</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">ListID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Identifier of the list ID associated with the subscriber in the send</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Number</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">Maximum length - big integer</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">EventDate</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Date the bounce event occurred</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Datetime</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 "> </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">EventType</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Identifies event type</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 ">Conversion</td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">10</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">BatchID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Identifies batch associated with a triggered email sent event - defaults to 0 for a
              marketing list send</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 ">
              <p>Sample values:</p>
              <p>SendID,EventDate,SubscriberKey,EmailAddress,TriggeredSendExternalKey,BatchId</p>
              <p>1234,1/2/2009,"","","Coupon",1</p>
              <p>1234,1/2/2009,"","","Coupon",2</p>
              <p style="margin-bottom:0;">1238,1/10/2009,"","","Coupon",1</p>
            </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">100</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">TriggeredSendExternalKey</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">External key associated to a triggered send definition if the bounce resulted from a
              triggered send request</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">100</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">ReferringURL</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Referring URL used in the Social Forward activity</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">varchar</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 "> </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">LinkAlias</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Value in the Alias attribute of the link</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">String</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">500</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">ConversionData </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">&nbsp;</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Text</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">none</td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e66 ">URLID</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e69 ">Value used by the applicable database to identify the target URL of the link</td>

            <td data-label="Possible Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e72 "> </td>

            <td data-label="Data Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e75 ">Number</td>

            <td data-label="Character Length" class="slds-cell-wrap" style="vertical-align:top;" headers="d7637e78 ">Maximum length - big integer</td>

          </tr>
        </tbody>
      </table>