---
schema_version: "1"
id: 5ec687d8955563268679ad6816920fcb6fedf868944bdcc500db3c4263282408
title: Set Up a Brand for Generating Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_set_up_brand_center_steps.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_brand_center_steps.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dada56376ec67a71969cfb907776ff9ebbabc6c3736ba3bb11bb1900cec943ec
description: Define your organization’s brand identity and personality. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Einstein generative AI features use the information to create messages that reflect what you want to convey to your customers. You can set any personality as your default.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Set Up a Brand for Generating Content

Define your organization’s brand identity and personality. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Einstein generative AI features use the information to create messages that reflect what you want to convey to your customers. You can set any personality as your default.

1. In Setup, go to Platform Tools, Einstein, and select **Einstein Copy Insights**.
2. Activate Einstein Copy Insights, and enable Einstein Generative AI Features.
3. Under Brand Settings, click **Edit**.
4. In the text field, describe your brand.
5. (Optional) Associate the brand with a business unit.
6. Select a personality, or select **Add Custom** to create a brand personality. You can create up to 10 personalities.
7. Save your changes.