---
schema_version: "1"
id: 8ee6342b1befc28584770d8b2f8abcc55d2e3a0b919a2a1d50aaac0c9a629f35
title: Einstein Generative AI in Marketing Cloud Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_einstein_use_genai.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_use_genai.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d0446237bfce0395d68d99aaa7b8d3363d8088b183d3f4b87d498d77961a8307
description: Use Einstein generative AI to create and personalize nearly-there drafts of message copy, already contextualized and grounded in your Salesforce data. In Einstein Copy Insights, you can test, copy, and download your generated subject lines and body copy. In Content Builder, quickly create subject lines and body copy to use in your messages. An optional Typeface add-on provides generative image capabilities using a content block in Content Builder.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Einstein Generative AI in Marketing Cloud Engagement

Use Einstein generative AI to create and personalize nearly-there drafts of message copy, already contextualized and grounded in your Salesforce data. In Einstein Copy Insights, you can test, copy, and download your generated subject lines and body copy. In Content Builder, quickly create subject lines and body copy to use in your messages. An optional Typeface add-on provides generative image capabilities using a content block in Content Builder.

## Related Content

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:7.462686567164178%">
          <col style="width:92.53731343283582%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39272e41">&nbsp;</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d39272e43">&nbsp;</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e41 ">
              <div class="slds-align_absolute-center"><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/help_60.png" alt="help icon"></div>
            </td>

            <td data-label="" class="slds-cell-wrap" style="text-align:left;vertical-align:middle;" headers="d39272e43 ">
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_overview.htm&amp;language=en_US" target="_blank">Einstein Generative AI &amp; Trust</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e41 ">
              <div class="slds-align_absolute-center"><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/help_60.png" alt="help icon"></div>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e43 ">
              <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_layer.htm&amp;language=en_US" target="_blank">Einstein Trust Layer</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e41 ">
              <div class="slds-align_absolute-center"><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/trail_60.png" alt="trailhead icon"></div>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e43 ">
              <a href="https://trailhead.salesforce.com/content/learn/modules/generative-ai-basics" target="_blank">Generative AI
                Basics</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e41 ">
              <div class="slds-align_absolute-center"><img src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/trail_60.png" alt="trailhead icon"></div>
            </td>

            <td data-label="" class="slds-cell-wrap" style="vertical-align:top;" headers="d39272e43 ">
              <a href="https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-fundamentals" target="_blank">Artificial Intelligence
                Fundamentals</a>
            </td>

          </tr>
        </tbody>
      </table>

- **[Enable Einstein Generative AI in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_enable.htm&release=264.0.0&type=5)**  
    Enable Einstein generative AI features to create subject lines and body copy in Einstein Copy Insights and Content Builder. When you use Einstein generative AI instead of a generally available service such as OpenAI, you’re protected by the Salesforce Trust Layer.
- **[Brand Settings and Personalities](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_brand_center.htm&release=264.0.0&type=5)**  
    Define your organization’s brand identity and add the personalities to use when generating tailored content. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Then use Einstein generative AI features to create messages that reflect what you want to convey to your customers.
- **[Set Up a Brand for Generating Content](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_brand_center_steps.htm&release=264.0.0&type=5)**  
    Define your organization’s brand identity and personality. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Einstein generative AI features use the information to create messages that reflect what you want to convey to your customers. You can set any personality as your default.
- **[Marketing Cloud Engagement Einstein Generative AI Limits](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_usage.htm&release=264.0.0&type=5)**  
    Einstein generative AI features are included in Corporate, Enterprise, and Enterprise + editions. Using Einstein generative AI to create subject lines or body copy options constitutes a generation. To prevent misuse, each Enterprise account is capped at 10,000 generations, giving you plenty of ability to use your creativity and harness the power of Einstein to improve your marketing copy.