--- schema_version: "1" id: a4f47b5c5d178b64b3d2ff42368568d184666b095e5e1ad903b44a258b52923e title: Enable Einstein Generative AI in Marketing Cloud Engagement collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_einstein_genai_enable.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_enable.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 0016c572d00505bb034ccecaeca314051bb8e28a1df33899596d1af21966b088 description: Enable Einstein generative AI features to create subject lines and body copy in Einstein Copy Insights and Content Builder. When you use Einstein generative AI instead of a generally available service such as OpenAI, you’re protected by the Salesforce Trust Layer. products: - Marketing - Marketing Cloud Intelligence release: "264" --- # Enable Einstein Generative AI in Marketing Cloud Engagement Enable Einstein generative AI features to create subject lines and body copy in Einstein Copy Insights and Content Builder. When you use Einstein generative AI instead of a generally available service such as OpenAI, you’re protected by the Salesforce Trust Layer. Generative AI is known to include inaccurate or harmful responses. Always review the output for accuracy and safety. When using Einstein generative AI features, you assume responsibility for the output. To use Einstein generative AI features, enable both Einstein Copy Insights and Einstein generative AI. Follow the steps outlined in [Set Up Einstein Copy Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_einstein_copy_insights.htm&release=264.0.0&type=5 "When you enable Einstein Copy Insights, all users in the business unit can view the insights. You can also use Einstein generative AI features in Marketing Cloud Engagement. Einstein generative AI isn’t enabled by default, even if Einstein Copy Insights is turned on. You can disable Einstein Copy Insights at any time."), and then turn on Einstein generative AI features. In Einstein Copy Insights setup, you can export generative AI data to support your safety compliance efforts. Export comprehensive audits of the past 90 days of generative AI content, including inputs, outputs, and user feedback. Review the audit to ensure alignment with your brand guidelines and consistency across all AI-generated content. ## Related Content


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