---
schema_version: "1"
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title: Gauge Your Einstein Engagement Frequency Data Quality
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_anb_einstein_eef_data_quality.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_eef_data_quality.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b3ef628e5e585a4bc26dff4140c113f5daca7085827dac386fffc65d880b3b87
description: Check your data quality score for insight about the engagement data that Einstein uses to predict your customers’ likelihood to engage. Data quality scores for Einstein Engagement Frequency are generated at the business unit level only.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Gauge Your Einstein Engagement Frequency Data Quality

Check your data quality score for insight about the engagement data that Einstein uses to predict your customers’ likelihood to engage. Data quality scores for Einstein Engagement Frequency are generated at the business unit level only.

Each business unit’s data quality score for email is generated by analyzing the business unit’s engagement data. This analysis determines a Frequency Density score and an Engagement Frequency Rate score.

- To determine the Frequency Density score, Einstein analyzes the different cadences of sending frequencies in your business unit, comparing the areas of highest concentration of this business unit’s sending frequencies to the maximum sending frequency in your account. When you send messages to different customer segments at different cadences, you create a variety of send frequencies. To generate engagement frequency scores send to at least five customer segments.
- To determine the Engagement Frequency Rate score, Einstein analyzes how often contacts in your business unit engage with a message that’s part of a distinct sending frequency. Einstein compares this rate to the number of sending frequencies that the same contact has experienced. This score helps Einstein understand how your contacts engage with emails across different sending frequencies.

To find your data quality score, navigate to the Einstein Engagement Frequency dashboard. To see your scores and tips that can help raise your data quality score, click **Data Quality Score**.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Transactional sends and test sends are excluded when generating your data quality score.