---
schema_version: "1"
id: d230ea97e858dafbae4f053962fa5cfa15bef4d8a6acb10deec0576086421eac
title: View Audience Activity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_view_audience_activity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_view_audience_activity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 59a664791a735f8edd82599b6ff2937084e03ca0a3ac7f086bb007ecd164cc42
description: View audience activity in Marketing Cloud Advertising.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# View Audience Activity

View audience activity in Marketing Cloud Advertising.

To view the Audience Activity tab:

1. Select the desired audience from the **Overview** tab.
2. Click the **Activity** tab.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note The Activity graph appears after an audience has been activated and refreshed.

The Activity tab displays these fields.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2942e68">Field</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d2942e71">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e68 ">Source Audience Count</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e71 ">
              <p>Estimated active audience&nbsp;size over
                time. Hover over a data point to view:</p>
              <ul>
                <li>Last refresh date</li>
                <li>Audience count</li>
                <li>Percentage change since refresh at that
                  point</li>
                <li>Percentage increase or decrease since the last
                  refresh</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e68 ">Facebook or Twitter Audience Count</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e71 ">Estimated audience match number on the
              advertising network. The percentage change since
              the last refresh also appears.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e68 ">Match Rate</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e71 ">Percentage of source audience divided by
              the estimated total audience over time. The
              percentage change since the last audience refresh
              also appears.</td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e68 ">Line Graph</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d2942e71 ">
              <p>Audience data in a line graph. You can
                change how much data is displayed in the graph.</p>
              <ul>
                <li>Select <strong class="uicontrol">Audience Count</strong>
                  or <strong class="uicontrol">Match Count</strong> from the
                  <strong class="uicontrol">Show data for</strong>
                  dropdown.
                </li>
                <li>Choose how many audience refreshes to include
                  in the graph from the dropdown.</li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>