---
schema_version: "1"
id: 201c73f0feadd3296dc453d22164227ab256579ae6091365528dc94ad80485f3
title: Refresh an Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_refresh_an_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_refresh_an_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e6751c3991e63048c16306bbd59de756fb4eca7a847e005243d3e833b83ea439
description: Configure refresh for an Marketing Cloud Advertising audience.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Refresh an Audience

Configure refresh for an Marketing Cloud Advertising audience.

The Audience Refresh section displays the audience refresh schedule. The refresh schedule depends on the refresh option selected including an audience set to activate and refresh immediately.

First, choose a specific audience.

1. Open Advertising Audiences.
2. Select an audience name for an audience not currently under draft.
    
    To delete the audience, click **Delete**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)
    
    Note Only an Administrator can delete an audience. That same audience gets removed or set to inactive simultaneously for Facebook, Google, and Twitter. If the audience is active, any gathered matching and refresh data are lost.
3. To refresh the audience manually, follow these steps.
    1. Click **Refresh Now**.
    2. Click **Activate**.
4. To configure an automated audience refresh, follow these steps.
    
    1. Click **Change**.
    2. Select **Schedule Refreshes**.
    3. Set the frequency of refreshes including the time of day you want the refresh to occur.
    4. Click **Done**.
    5. Click **Activate**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)
    
    Note Once the audience is created it is then hashed using SHA-256 and sent to the destination network via the already established API connection.