---
schema_version: "1"
id: bf668dca29468e2c77e2909f51daa532ca0d399967ec79373f16dd1110974cb7
title: Lead Capture in Marketing Cloud Advertising
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_lead_capture.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_lead_capture.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: be33a8f5c67b1f768b04a84ee60fffe99cf43694dc547618eaac41b3da536bb8
description: Lead Capture in Marketing Cloud Advertising helps you connect your Facebook or Google advertising leads with data extensions or Sales Cloud lead objects.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Lead Capture in Marketing Cloud Advertising

Lead Capture in Marketing Cloud Advertising helps you connect your Facebook or Google advertising leads with data extensions or Sales Cloud lead objects.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note To use Lead Capture, install the latest versions of [Lead Capture for Marketing Cloud Engagement](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PsCCSEA3) or [Salesforce Lead Capture](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PsCCrEAN) via AppExchange to use Lead Capture.

Before you use this feature, you must:

- Enable data extensions in Marketing Cloud Engagement.
- Use a business version of Facebook and have admin-level permissions on the Facebook page you’re working with.
- Create a Facebook or Google lead advertising form.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note Log out of your Facebook or Google accounts before you open Lead Capture for either platform.

- **[Import Facebook or Google Leads into Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_import_new_leads.htm&release=264.0.0&type=5)**  
    Lead Capture collects Facebook and Google leads. Set up a lead capture task to synchronize advertising leads to a data extension.
- **[Import Facebook or Google Leads into Sales Cloud](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_import_new_leads_sales_cloud.htm&release=264.0.0&type=5)**  
    Collect Facebook and Google leads captured in Sales Cloud using the Lead Capture application. A lead capture task synchronizes advertising leads with a Sales Cloud Lead Object.
- **[Test Lead Capture Tasks](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_test_lead_capture_tasks.htm&release=264.0.0&type=5)**  
    Use the Facebook Lead Ads Testing Tool to create a test lead in Marketing Cloud Advertising.
- **[Delete a Lead Capture Task in Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_delete_a_facebook_lead_capture_task.htm&release=264.0.0&type=5)**  
    When you want to update a lead form, first delete the Lead Capture task in Marketing Cloud Advertising. Deleting the task prevents the import of future leads, but preserves any previously imported leads.
- **[Lead Capture Error Detail View in Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_lead_capture_error_detail_view.htm&release=264.0.0&type=5)**  
    For visibility and control over failed leads in a lead task, refer to the Lead Capture Error Detail View. Details include failed lead IDs, an error description, error details as it relates to the associated lead form and the lead failure date. You can use this information to resolve formatting and other errors quickly to retry the leads or ignore unqualified leads. Marketing Cloud Advertising retains leads for 30 days.