---
schema_version: "1"
id: c3f7235ea63642db5055fa6e428be1de3e719d6504e3346ca16db148976facab
title: Delete an Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_delete_an_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_delete_an_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: baeee8a0ae2e7df7e774ad1399efe0f97bafdd81eed7c9741a3fe22848e866f2
description: Delete an audience in Marketing Cloud Advertising.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Delete an Audience

Delete an audience in Marketing Cloud Advertising.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note You must have administrator rights to use this feature. After an audience is deleted, it can't be recovered. When you delete an audience, you:

- Delete the audience from its tied social ads platform.
- Remove all associated lookalike audiences from the social ads platform.
- Delete gathered matching data and refresh data.

1. In Advertising, navigate to Advertising Audiences.
2. Locate the audience to delete.
3. Click the actions dropdown and select **Delete**.

When you delete an audience, it isn’t automatically deleted in Google AdWords. For deleted lookalike audiences, Advertising Audiences retains the seed audience that it’s based on.