---
schema_version: "1"
id: d6426906ac7b53b3f39e511f1c1e7747f5d67d5de1e03905c27a242438447481
title: Create a Journey Builder Advertising Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_create_journey_builder_ad_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_journey_builder_ad_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4d685df5d4569b78062ef2db86e3509201b991a268d39c151beb2e55826e8695
description: Follow these steps to create an Advertising Audience in Journey Builder to use in a Journey Builder Advertising campaign.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Create a Journey Builder Advertising Audience

Follow these steps to create an Advertising Audience in Journey Builder to use in a Journey Builder Advertising campaign.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note Journey Builder Audiences doesn't support field-level encryption.

This feature uses an email address to match audience contacts. The audience refreshes daily.

1. Drag the Ad Campaign activity onto the Journey Builder canvas.
2. Click **Configure**.
3. Enter an audience name.
4. Enter a description for the audience, as necessary.
5. Select the ad account to use.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)
    
    Note Only accounts authorized for Advertising Audiences and Advertising Campaigns are available.
6. Select a retention period.
7. Click **Next**.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)
    
    Note The audience is created when the activity is saved. Lookalike audiences, refresh settings, and email notifications can be modified from within Advertising Audiences after this audience is created.