---
schema_version: "1"
id: f16e64bad5a3809aa24bdd1593446fef7b698efea3e3cee60b7f5c87e98e9a3f
title: Create a Facebook Audience
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_create_facebook_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_facebook_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b56f6f76fdd621919a422cf8cb51066d72de747b436d2e7a5f56e1a74bf824d6
description: Create a Facebook audience in Marketing Cloud Advertising.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Create a Facebook Audience

Create a Facebook audience in Marketing Cloud Advertising.

1. Click **Create Audience**.
2. Enter a Name and an optional Description.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)
    
    Note Name is the audience's unique identifier in both the application and in social ad accounts.
3. Select an onboarding partner, if applicable.
4. Choose the destination ad network.
5. Select a Facebook ad account.
6. Accept the [Facebook Terms of Service](https://www.facebook.com/ads/manage/customaudiences/tos.php).
7. To select a configuration option for the new audience, click **Configure**.
8. Or click **Save & Close**.

To get a stable audience count, allow up to 24–48 hours.

- **[Create an Audience with Facebook Advanced Match](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_audience_facebook_advanced_match.htm&release=264.0.0&type=5)**  
    Create a customized audience in Marketing Cloud Advertising using Facebook Advance Match.