---
schema_version: "1"
id: e21589bf5a04bdab060f838d245dedd72c5fc4bb8c818b5473ca62dcf367c542
title: Create an Audience with Facebook Advanced Match
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_create_audience_facebook_advanced_match.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_audience_facebook_advanced_match.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8f4683a4b2738cf93c6d295898fb8f8d94d931852a20759bb3abe9d91ac5c52d
description: Create a customized audience in Marketing Cloud Advertising using Facebook Advance Match.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Create an Audience with Facebook Advanced Match

Create a customized audience in Marketing Cloud Advertising using Facebook Advance Match.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note This feature is available in Journey Builder Advertising.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_note.png)

Note The data extension must include one or more unique attributes, such as email, phone, and mobile advertiser ID. We recommend that you map to as many Facebook identifiers as possible for the highest match rates.

1. Click **Create Audience**.
2. Enter a name and description.
3. If applicable, select an onboarding partner.
4. Choose the destination ad network.
5. Select an ad account.
6. To return to the Overview screen, click **Save & Close** or **Configure**.
7. Select **List or Data Extension** on the **Configure** tab.
8. Choose the data extension to use.
9. Click **Select**.
10. Drag the source attribute field from the data extension to the corresponding Facebook identifier.
11. Click **Save**.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_advertising_studio-264-0-0-production-enus/5a6dae7e-3675-4351-b8d1-a0fc296db685/images/icon_tip.png)

Tip For more details about data types used as Facebook identifiers, see [Facebook's tips for increasing the match rate of your data](https://www.facebook.com/business/url/?href=%2Fbusiness%2Fhelp%2F606443329504150&cmsid&creative=link&creative_detail=advertiser-help-center&create_type&destination_cms_id&orig_http_referrer=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F381385302004628).