---
schema_version: "1"
id: 761f07f855eb15ef8262a8473ccb81b86d8935501fb90ba7fcf33a6c3f603ac0
title: Roles and Permissions for Advertising Audiences
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_advertising_audiences_roles_and_permissions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_roles_and_permissions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6c206413bee79071c28d66ca5e389f10f412e9675b3698173a4101aa934abbbc
description: Learn how user roles determine permissions for Advertising Audiences in Marketing Cloud Advertising.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Roles and Permissions for Advertising Audiences

Learn how user roles determine permissions for Advertising Audiences in Marketing Cloud Advertising.

- Marketing Cloud Administrator: This role is consistent with the Marketing Cloud Admin role.
- Marketing Cloud Channel Manager: This role is focused on day-to-day functionality and consistent with the Marketing Cloud Channel Manager role.

## Permissions Chart

  
| Action | Administrator | Channel Manager |
| --- | --- | --- |
| Add Users | Yes | No |
| Add Social Accounts | Yes | No |
| Add Ad Accounts | Yes | No |
| Create, Edit, and Publish Audiences | Yes | Yes |
| Create Lookalikes | Yes | Yes |
| Refresh Existing Audiences | Yes | Yes |
| Modify Refresh Schedules | Yes | Yes |
| Delete Existing Audiences | Yes | No |
| View Dashboard and Audience Details | Yes | Yes |
| Add or Modify Email Notifications | Yes | Yes |