---
schema_version: "1"
id: 9eb9396190bbcd3e0f38a6c8b1c312cbc0301ada871a2849d22b83cc2b7c91dd
title: Advertising Audiences Overview Tab
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_advertising_audiences_overview_tab.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_overview_tab.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3908b123cd588023f996c4a93e9e9a99b24b6b8a06652121f9dd2bf16976eac8
description: This page describes the Overview Tab in Advertising Audiences.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Advertising Audiences Overview Tab

This page describes the Overview Tab in Advertising Audiences.

The Overview Tab in Advertising Audiences provides a high-level view of your activities, audience status, overall population, best performing audiences, contacts, and errors. From this screen, you can drill down for more details about specific audiences or create audiences.

## Audience List View

Click the list view icon to change the view of created audiences to a table format. The page shows the audience information in the following columns:

- Audience name
- Audience status
- Audience count and match
- Date and time of latest refresh
- Date and time audience was created

## Audience Card View

New or existing audiences appear in a grid by default. Each tile displays detailed information about the audience including:

- Audience name
- Ad network and name of account
- Audience status
- Total audience count
- Audience match rate
- Pie chart showing the audience match out of 100%
- Date and time the audience was created or last refreshed

From here, you can click the refresh icon to refresh the audience.

## Lookalike Audience Cards

New or existing lookalike audiences appear in a grid by default. Each card displays detailed information about the lookalike audience including:

- Audience name
- Source audience
- Audience status and the date time stamp
- Audience size
- Optimized attribute
- The country the lookalike is targeting
- When the lookalike was created

## Audience Details Block

The Audience Details block appears when clicking the name of a specific audience, either in card or list view. The view also displays the specifics of the audience. Parameters shown include:

 
| Parameter | Description |
| --- | --- |
| Source Audience Count | The total number of members in the source audience. If an audience was created and connected to an Onboarding Partner, the name of the Onboarding Partner is displayed along with the destination ad network. |
| Audience Count | Number of audience members on the ad network. |
| Status of the Audience | Shows whether the audience is active, in draft, error, refreshed, or processing on the destination network |
| Date and Time | Identifies when the audience was created. |
| Description | Provides more information about the audience (optional). |

## Notifications

The Notifications panel appears hen the audience is activated and shows audience event notifications settings and the destination email addresses. To edit notification settings, click **Change**.

#### See Also

- [Create an Audience in Marketing Cloud Advertising](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_create_an_audience.htm&release=264.0.0&type=5 "You can create an audience in Marketing Cloud Advertising for Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, and Snapchat ad accounts.")