---
schema_version: "1"
id: 42daf149f7ebe28e48f7acfcb328b7e6726c9ee6c5a391a3b19610e54f5124d6
title: Add Audience Activity to Journeys
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ads_add_audience_activity_to_journeys.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ads_add_audience_activity_to_journeys.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 104cde0257ba3b1648d6e1f493c443169c80b773535f05956ce523589526c1c4
description: Add Audience Activity to Journey Builder journeys.
products:
  - Marketing
  - Marketing Cloud Advertising
release: "264"
---
# Add Audience Activity to Journeys

Add Audience Activity to Journey Builder journeys.

Create an audience to integrate activities into customer journeys. To add an Advertising Audience Activity to Journey Builder Interactions, configure the target ad network for this activity in [Advertising Audiences Administration.](https://help.salesforce.com/s/articleView?id=mktg.mc_ads_advertising_audiences_administration_tab.htm&release=264.0.0&type=5 "A Marketing Cloud Engagement admin can add and authenticate ad networks for access to topic profiles. The associated ad accounts are used for creating and activating audiences. To remove existing social accounts and Social Studio accounts, open the Ad Accounts section.")

#### See Also

- [Journeys and Messages](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US)