---
schema_version: "1"
id: 42d90c280c71e8e5df1b4118e05f1bc036365c807a86446fb248881eeacb94e3
title: Web Analytics Dimension Package
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_web_analytics_package.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_web_analytics_package.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b5ee95bf7662453e974d4634bbf4847750d3b755b2908282cd02d99a8c023556
description: The Web Analytics Dimension Package in Audience Builder provides standard dimensions and requires no custom implementation.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Web Analytics Dimension Package

The Web Analytics Dimension Package in Audience Builder provides standard dimensions and requires no custom implementation.

Use query activities to join SubscriberID to a system data view to populate the subscriber key field in the data extension templates.

With the Web Analytics Dimension Package, you can identify these subscribers:

- Abandoned a specific product by name or hierarchy
- Visited a specific product, product hierarchy, or page category
- Browsed a specific number of pages or products in a given time frame

## Prerequisites

Existing Audience Builder users must contact their relationship manager to upgrade to these new dimension packages. Other requirements include Audience Builder Drill Tree configuration and access to web analytics feeds from your websites. Review Web Analytics Package Technical Specifications for technical information. Your web analytic data feeds must contain identifiable subscribers using either a Subscriber Key or Marketing Cloud Engagement SubscriberID.

## Web Analytics > Cart Abandonment

Select subscribers based on the Abandon by Product Hierarchy and Abandon Product Level 1 dimension packages. You get one product level into which to populate your data. You can also select by using custom selection:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Abandon by Product Name

Select subscribers based on an abandoned product name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Abandon by Product SKU

Select subscribers based on an abandoned product SKU using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Abandon Date

Select subscribers based on an abandoned date using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Abandon Days

Select subscribers based on abandoned days using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list

## Web Analytics > Pages Browsed

Select subscribers based on these dimension packages:

## Page Browse Count by Days

- Number of Pages Browsed Yesterday
- Number of Pages Browsed in Last 7 Days
- Number of Pages Browsed in Last 14 Days
- Number of Pages Browsed in Last 30 Days

## Page Category Count by Days

- Number of Categories Browsed Yesterday
- Number of Categories Browsed in Last 7 Days
- Number of Categories Browsed in Last 14 Days
- Number of Categories Browsed in Last 30 Days

## Categories Browsed by Days

Select subscribers based on categories browsed by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Categories Browsed by Name

You can select subscribers based on categorized browsed by name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Pages Browsed by Date

Select subscribers based on pages browsed by date using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Pages Browsed by Days

You can select subscribers based on pages browsed by days using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Pages Browsed by Name

Select subscribers based on pages browsed by name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Web Analytics > Web Analytics Products Browsed

You can select subscribers based on the Product Browse Count By Days and Number of Products Browsed Yesterday dimension packages. You can also select by using custom selection criteria:

- 1–10
- 11–20
- 21–30
- 30

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Number of Products Browsed in Last 7 Days

- 1–10
- 11–20
- 21–30
- 30

Alternatively, you can select by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Number of Products Browsed in Last 14 Days

- 1–10
- 11–20
- 21–30
- 30

Alternatively, you can select subscribers based on a specific Type by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Number of Products Browsed in Last 30 Days

- 1–10
- 11–20
- 21–30
- 30

Alternatively, you can select subscribers based on a specific Type by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list

## Products Browsed by Date

Select subscribers based on products browsed by date name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Products Browsed by Days

Select subscribers based on products browsed by day name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Products Browsed by Hierarchy

## Browse Product Level 1

You get one product level into which you can populate your data. You can select by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Products Browsed by Name

Select by custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Products Browsed by SKU

You can use an unlimited number of SKU values. The product catalog file imported into the data extension populates these values.

## Web Analytics > Web Analytics Purchases

Select subscribers based on these dimension packages:

## Purchase by Product SKU

Select subscribers based on purchase by product SKU using custom selection criteria only:

- Equals
- Greater than
- Range
- In list
- Not in list

## Purchases by Date

Select subscribers using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Purchases by Days

Select subscribers based on these dimension packages:

- Yesterday
- 2–3 days ago
- 4–7 days ago
- 8–14 days ago
- 15–21 days ago
- 22–30 days ago
- 31–60 days ago
- 61–90 days ago
- 90 days

You can also select by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Purchases by Product Hierarchy

## Purchase by Product Level 1

You get one product level into which you can populate your data.

You can also select by using custom selection criteria:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

## Purchases by Product Name

Select subscribers based on purchases by product name using custom selection criteria only:

- Equals
- Greater than
- Less than
- Range
- In list
- Not in list

- **[Web Analytics Dimension Package Technical Specifications](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_web_analytics_package_technical_specifications.htm&release=264.0.0&type=5)**  
    The Web Analytics Dimension Package Set includes standard dimension packages derived from a standardized data extension–based data model. It brings web analytics data into Audience Builder without needing custom implementation.