---
schema_version: "1"
id: d84aae4c0d2020bc8266023e0a36977ed32cf7c9a9e09fd5918961f93fca33b6
title: Supported Characters for Audience Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_supported_characters_for_audience_builder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_supported_characters_for_audience_builder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c750b9326508f64a6def0fe782187292c57645f1a11db86d5e46fd5388371907
description: Audience Builder supports these characters for the specified locations.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Supported Characters for Audience Builder

Audience Builder supports these characters for the specified locations.

## Exclusion Tab

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e41">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e44">
              Restricted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e41 ">
              Exclusion Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e44 ">
              <p>
                This field accepts only 120 characters and does not accept these
                characters:
              </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e41 ">
              Criteria Label
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e44 ">
              <p>
                This field&nbsp;does not accept these characters:
              </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Exclusion Template

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e202">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e205">
              Restricted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e202 ">
              Template Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e205 ">
              <p>
                This field accepts only 120 characters and does not accept these
                characters:
              </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e202 ">
              Exclusion Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e205 ">
              <p>
                This field accepts only 64 characters and does not accept these
                characters:
              </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Publish Tab

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e363">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e366">
              Restricted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e363 ">
              Notification Settings
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e366 ">
              This field accepts only valid email address separated by
              commas
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e363 ">
              Tracking Code
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e366 ">
              <p>
                This field does not accept these characters:
              </p>
              <ul>
                <li>
                  ^
                </li>
                <li>
                  &amp;
                </li>
                <li>
                  *
                </li>
                <li>
                  +
                </li>
                <li>
                  \
                </li>
                <li>
                  "
                </li>
                <li>
                  '
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e363 ">
              Attribute Set Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e366 ">
              This field accepts only 100 characters or less
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e363 ">&nbsp;</td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e366 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

## Segment Tab

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e450">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e453">
              Restricted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e450 ">
              Segment Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e453 ">
              <p>
                This field accepts only 128 characters and does not accept these
                characters: </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e450 ">
              Segment Code
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e453 ">
              <p>
                This field accepts only 128 characters and does not accept these
                characters: </p>
              <ul>
                <li>
                  ^
                </li>
                <li>
                  &amp;
                </li>
                <li>
                  *
                </li>
                <li>
                  +
                </li>
                <li>
                  \
                </li>
                <li>
                  "
                </li>
                <li>
                  '
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Segment Template

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e577">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e580">
              Permitted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e577 ">
              Segment Template Name
            </td>

            <td data-label="Permitted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e580 ">
              <p>
                This field accepts only 128 characters from this selection:
              </p>
              <ul>
                <li>
                  a-z
                </li>
                <li>
                  0-9
                </li>
                <li>
                  &amp;
                </li>
                <li>
                  _
                </li>
                <li>
                  -
                </li>
                <li>
                  ~
                </li>
                <li>
                  ;
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e577 ">
              Segment Code
            </td>

            <td data-label="Permitted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e580 ">
              This field accepts only 128 characters
            </td>

          </tr>
        </tbody>
      </table>

## Summary Tab

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e643">
              Field Name
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d23920e646">
              Restricted Characters
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e643 ">
              Audience Name
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e646 ">
              <p>
                This field accepts only 120 characters from this selection and
                does not accept these characters:
              </p>
              <ul>
                <li>
                  !
                </li>
                <li>
                  @
                </li>
                <li>
                  #
                </li>
                <li>
                  $
                </li>
                <li>
                  %
                </li>
                <li>
                  ^
                </li>
                <li>
                  *
                </li>
                <li>
                  (
                </li>
                <li>
                  )
                </li>
                <li>
                  +
                </li>
                <li>
                  =
                </li>
                <li>
                  {
                </li>
                <li>
                  }
                </li>
                <li>
                  |
                </li>
                <li>
                  [
                </li>
                <li>
                  ]
                </li>
                <li>
                  \
                </li>
                <li>
                  '
                </li>
                <li>
                  :
                </li>
                <li>
                  "
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  ?
                </li>
                <li>
                  ,
                </li>
                <li>
                  .
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e643 ">
              Audience Code
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e646 ">
              <p>
                This field accepts only 64 characters and does not accept these
                characters:
              </p>
              <ul>
                <li>
                  ^
                </li>
                <li>
                  &amp;
                </li>
                <li>
                  *
                </li>
                <li>
                  +
                </li>
                <li>
                  \
                </li>
                <li>
                  "
                </li>
                <li>
                  '
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e643 ">
              Description
            </td>

            <td data-label="Restricted Characters" class="slds-cell-wrap" style="vertical-align:top;" headers="d23920e646 ">
              <p>
                This field accepts only 512 characters and does not accept these
                characters:
              </p>
              <ul>
                <li>
                  ^
                </li>
                <li>
                  &amp;
                </li>
                <li>
                  *
                </li>
                <li>
                  +
                </li>
                <li>
                  \
                </li>
                <li>
                  "
                </li>
                <li>
                  '
                </li>
                <li>
                  &lt;
                </li>
                <li>
                  &gt;
                </li>
                <li>
                  /
                </li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>