---
schema_version: "1"
id: 1e6c013462d9d9c978097a43a1ef0e9c2bd3bd8d217798174db1521084a5c738
title: Segment Tab
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_segmenting_an_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_segmenting_an_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ae444e90a5ea5c16dd1c8a661ba5e2ed55c0001efcecce9ea6ec2c73ac4955f7
description: Segment an audience in Audience Builder to suppress certain subscribers from either your total population or a filtered population.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Segment Tab

Segment an audience in Audience Builder to suppress certain subscribers from either your total population or a filtered population.

For example, Northern Trail Outfitters wants to send a limited number of promotional SKUs for their subscribers who enjoy hiking. They don't want to over-send their next campaign. They use the Segment tab to suppress all hikers sent to yesterday or to suppress subscribers who show more interests than hiking.

This feature requires you to define and prioritize segments of your population. Audience Builder prioritizes the segments based on the order they appear. For example, Audience Builder applies the first segment to an audience. Any subsequent filters to the audience generated by the first segment apply by order of appearance.

- **[Define Segments](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_how_to_define_segments.htm&release=264.0.0&type=5)**  
    Follow these steps to define segments in Audience Builder.
- **[Prioritize Segments](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_how_to_prioritize_segments.htm&release=264.0.0&type=5)**  
    Follow these steps to prioritize segments in Audience Builder.