---
schema_version: "1"
id: 9f68e81edb042d7e6cb530c5b96c01bc9cceb0008b5650ec8d6ec8192f4eb3ba
title: Einstein Engagement Scoring Data Package
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_einstein_scoring_package.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_einstein_scoring_package.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d3809af6d4e45513139db467f10a998d33bc3c7e73611aa5f5fea9ea67020259
description: The Engagement Scoring data package offers preconfigured attributes that are based on predicted engagement over the next 14 days. The package can help you improve ROI on email sends and web conversions and understand the quality of your subscriber lists in Marketing Cloud Engagement. Use predicted engagement behavior to target specific customer segments.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Einstein Engagement Scoring Data Package

The Engagement Scoring data package offers preconfigured attributes that are based on predicted engagement over the next 14 days. The package can help you improve ROI on email sends and web conversions and understand the quality of your subscriber lists in Marketing Cloud Engagement. Use predicted engagement behavior to target specific customer segments.

Contact your account executive to request more information about enabling this feature in Audience Builder.

## Available Dimensions

- Email Open Likelihood
    - Least
    - Less
    - More
    - Most
    - Open Score - accessed via custom selection criteria
- Email Click Likelihood
    - Least
    - Less
    - More
    - Most
    - Click Score - accessed via custom selection criteria
- Email Subscribe Likelihood
    - Least
    - Less
    - More
    - Most
    - Subscription Retention Score - accessed via custom selection criteria
- Email Conversion Likelihood
    - Least
    - Less
    - More
    - Most
    - Conversion Score - accessed via custom selection criteria
- Persona
    - Loyalists
    - Selective Subscribers
    - Win Back or Dormant
    - Window Shoppers

Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.