---
schema_version: "1"
id: 9074e1f78040a0dc99798702cc59eecc9f7fac91897be83cab0fcd1f3d46c636
title: eCommerce Dimension Package
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_ecommerce_dimension_package.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_ecommerce_dimension_package.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 778918f58dbdbfb728dd78693a6600e940f43c4a6d8713b110630e206e1e169e
description: Use the eCommerce Dimension Package in Audience Builder to import data directly into standard data extension templates.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# eCommerce Dimension Package

Use the eCommerce Dimension Package in Audience Builder to import data directly into standard data extension templates.

These 31 dimension packages perform advanced segmentation on subscribers who previously purchased products. Your ecommerce data feeds must contain identifiable subscribers using either a subscriber key or the SubscriberID from Marketing Cloud Engagement.

Use query activities to join SubscriberID to a system data view. This action populates the Subscriber Key field in the data extension templates.

With the eCommerce Dimension Package, you can identify subscribers by these attributes.

- Purchased a specific product by name or hierarchy
- By date or number of days since last purchase
- Browsed your website for specific products
- By categories but didn’t purchase (requires the Web Analytics dimension package)
- Overdue for a specific product or product hierarchy
- Categorized as bargain shoppers, high-value customers, or seasonal customers

## Prerequisites

To use these dimension packages, contact your account executive. Other requirements include the Audience Builder Drill Tree configuration and access to ecommerce data feeds.

## Customer Metrics LTD

Select subscribers based on these dimension packages.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e83">Dimension Package</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e86">Values</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Average Days Between Purchase</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Average Order Value</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Days Since Last Purchased</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Date of Last Purchase</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1–3 months</li>
                <li>4–6 months</li>
                <li>7–9 months</li>
                <li>10–12 months</li>
                <li>13+ months</li>
                <li>Last 30 days</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Purchase LTD Order Count</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1</li>
                <li>2</li>
                <li>3</li>
                <li>4</li>
                <li>5</li>
                <li>6</li>
                <li>7</li>
                <li>8</li>
                <li>9</li>
                <li>10+</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Purchase LTD Product Count</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1</li>
                <li>2</li>
                <li>3</li>
                <li>4</li>
                <li>5</li>
                <li>6</li>
                <li>7</li>
                <li>8</li>
                <li>9</li>
                <li>10+</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e83 ">Purchase LTD Spend</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e86 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1–3 months</li>
                <li>4–6 months</li>
                <li>7–9 months</li>
                <li>10–12 months</li>
                <li>13+ months</li>
                <li>Last 30 days</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Customer Metrics LTD

Select subscribers based on these dimension packages.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e336">Dimension Package</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e339">Values</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Channel</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>Offline</li>
                <li>Online</li>
                <li>Phone</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Date</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>2–30 days ago</li>
                <li>31–60 days ago</li>
                <li>61–90 days ago</li>
                <li>&gt; 90 days ago</li>
                <li>Yesterday</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Delivery Method</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>2-day</li>
                <li>Express</li>
                <li>Overnight</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Discount Amount</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Individual Order Amount</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Promotion Code</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>Code 1</li>
                <li>Code 2</li>
                <li>Code 3</li>
                <li>Code 4</li>
                <li>Code 5</li>
                <li>Code 6</li>
                <li>Code 7</li>
                <li>Code 8</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Promotion Code LTD</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1</li>
                <li>2</li>
                <li>3</li>
                <li>4</li>
                <li>5</li>
                <li>6</li>
                <li>7</li>
                <li>8</li>
                <li>9</li>
                <li>10+</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Ship Days Ago</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>2–5 days ago</li>
                <li>6–9 days ago</li>
                <li>10–15 days ago</li>
                <li>&gt; 15 days ago</li>
                <li>Yesterday</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Orders by Status</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>In progress</li>
                <li>Ordered</li>
                <li>Shipped</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e336 ">Order by Total Items in Individual Order</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e339 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Products Purchased

Select subscribers based on these dimension packages.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e687">Dimension Package</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d22865e690">Values</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Date</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than or equals</li>
                <li>Less than or equals</li>
                <li>Range</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Predefined selection criteria</p>
              <ul>
                <li>1–3 months</li>
                <li>4–6 months</li>
                <li>7–9 months</li>
                <li>10–12 months</li>
                <li>13+ months</li>
                <li>Last 30 days</li>
              </ul>
              <p>Custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased By Product Hierarchy</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Product Purchased Level 1—No limit to the number of items
                in this level. Select subscribers with custom selection criteria
                with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product Name Last 30 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Product Purchased by Product Name Last 30 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product Name Last 60 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Product Purchased by Product Name Last 60 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Product Purchased by Product Name Last 90 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Product Purchased by Product Name Last 90 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product Name LTD</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Select subscribers with custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product SKU Last 30 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Products Purchased by Product SKU Last 30 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product SKU Last 60 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Products Purchased by Product SKU Last 60 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product SKU Last 90 Days</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Products Purchased by Product SKU Last 90 Days Level 1—No
                limit to the number of items in this level. Select subscribers with
                custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Dimension Package" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e687 ">Products Purchased by Product SKU LTD</td>

            <td data-label="Values" class="slds-cell-wrap" style="vertical-align:top;" headers="d22865e690 ">
              <p>Select subscribers with custom selection criteria with these operators.</p>
              <ul>
                <li>Equals</li>
                <li>Greater than</li>
                <li>Less than</li>
                <li>Range</li>
                <li>In list</li>
                <li>Not in list</li>
              </ul>
            </td>

          </tr>
        </tbody>
      </table>

- **[eCommerce Package Configuration Guide](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_ecommerce_package_technical_specifications.htm&release=264.0.0&type=5)**  
    The eCommerce Dimension Package includes standard dimension packages derived from a standardized data extension–based data model. This functionality provides a turnkey solution that brings ecommerce and purchase data into Marketing Cloud Engagement without the need for a costly custom implementation.