---
schema_version: "1"
id: 3b8977609ae86b1f1b47bd99523a5d6da68dcc679bb6741947052b2df20b1f91
title: Predictive Intelligence eCommerce Dimension Package Data Model
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_ecommerce_data_model.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_ecommerce_data_model.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ea17747b81ccaeff4b0e1998807bf3110e4b093182e571508a309a1db120b6a7
description: Review the data model for the data extensions used as part of the Predictive Intelligence eCommerce dimension package in Audience Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Predictive Intelligence eCommerce Dimension Package Data Model

Review the data model for the data extensions used as part of the Predictive Intelligence eCommerce dimension package in Audience Builder.

## IGO\_PRODUCTS

    
| FieldName | Description | Type and Length | Required | Primary Key |
| --- | --- | --- | --- | --- |
| name | Name of product | text(1000) | N | N |
| regPrice | Regular price | float | N | N |
| salePrice | Sale price | float | N | N |
| Uuid | UUID | text(256) | Y | Y |
| sku | Product SKU | text(256) | Y | Y |
| type | product or content | text(50) | Y | Y |

## IGO\_PRODUCTATTRIBS

    
| FieldName | Description and Comments | Type and Length | Required | PK |
| --- | --- | --- | --- | --- |
| AttribName | Name of attribute of name and value pair | text(1000) | N | N |
| AttribValue | Value of attribute name and value pair | text(1000) | N | N |
| sku | Product Sku | text(256) | Y | N |

## IGO\_VIEWS

    
| FieldName | Description and Comments | Type and Length | Required | PK |
| --- | --- | --- | --- | --- |
| sku | sku | text(256) | N | N |
| user\_id | User Id | text(256) | Y | Y |
| session\_id | User Id | text(256) | N | N |
| Search | Search Term | text(1000) | N | N |
| Timestamp | Timestamp | text(datetime) | Y | Y |

## IGO\_PURCHASES

    
| FieldName | Description and Comments | Type and Length | Required | PK |
| --- | --- | --- | --- | --- |
| Sku | sku | text(256) | Y | Y |
| Price | price | float | N | N |
| Quantity | Quantity | int | N | N |
| order\_number | Order Number | text(256) | N | N |
| Discount | Discount | float | N | N |
| user\_id | User ID | text(256) | Y | Y |
| Timestamp | Timestamp | text(datetime) | Y | Y |

## IGO\_PROFILES

    
| FieldName | Description & Comments | Type&Length | Required | PK |
| --- | --- | --- | --- | --- |
| user\_id | User ID | text(256) | Y | Y |
| subscriber\_key | Subscriber Key | text(256) | N | N |
| Value\_1 | Tag 1 of top five | text(256) | N | N |
| Value\_2 | Tag 2 of top five | text(256) | N | N |
| Value\_3 | Tag 3 of top five | text(256) | N | N |
| Value\_4 | Tag 4 of top five | text(256) | N | N |
| Value\_5 | Tag 5 of top five | text(256) | N | N |
| Attribute\_1 | Attribute 1 of top five | text(256) | N | N |
| Attribute\_2 | Attribute 2 of top five | text(256) | N | N |
| Attribute\_3 | Attribute 3 of top five | text(256) | N | N |
| Attribute\_4 | Attribute 4 of top five | text(256) | N | N |
| Attribute\_5 | Attribute 5 of top five | text(256) | N | N |