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title: Dimension Packages
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_dimension_packages.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_dimension_packages.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9632872e216198a5a0b99ef8ad4964c5296cae218d4a6659bff1186dac34f215
description: Dimension packages describe the way you use Audience Builder to interact with the subscriber data in Marketing Cloud Engagement. Dimension packages translate raw subscriber attributes into readable information in your Attribute Library. Use this information to build and segment audiences.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Dimension Packages

Dimension packages describe the way you use Audience Builder to interact with the subscriber data in Marketing Cloud Engagement. Dimension packages translate raw subscriber attributes into readable information in your Attribute Library. Use this information to build and segment audiences.

- **[Einstein Recommendations Content Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_predictive_intelligence_content_dimensions.htm&release=264.0.0&type=5)**  
    The attributes in the Einstein Recommendations Content Dimension Package work with Audience Builder in Marketing Cloud Engagement.
- **[Einstein Recommendations eCommerce Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_predictive_intelligence_ecommerce_dimensions.htm&release=264.0.0&type=5)**  
    Review the Einstein Recommendations eCommerce Dimension Package attributes that work with Audience Builder in Marketing Cloud Engagement.
- **[MobilePush Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_mobile_push_dimension_package.htm&release=264.0.0&type=5)**  
    The MobilePush Dimension Package segments large amounts of subscriber data and creates audiences for use in MobilePush. The package includes information based on application behavior and subscriber information from Audience Builder in Marketing Cloud Engagement.
- **[MobileConnect Dimension Package for Audience Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_mobile_connect_dimension_package.htm&release=264.0.0&type=5)**  
    The MobileConnect dimension package in Audience Builder allows you to create MobileConnect campaigns in Marketing Cloud Engagement. These campaigns use standard dimension packages comparable to those packages found in the Standard Email Edition.
- **[eCommerce Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_ecommerce_dimension_package.htm&release=264.0.0&type=5)**  
    Use the eCommerce Dimension Package in Audience Builder to import data directly into standard data extension templates.
- **[Web Analytics Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_web_analytics_package.htm&release=264.0.0&type=5)**  
    The Web Analytics Dimension Package in Audience Builder provides standard dimensions and requires no custom implementation.
- **[Standard Edition Dimension Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_standard_edition_dimension_package.htm&release=264.0.0&type=5)**  
    This Audience Builder dimension package set contains more than 30 standard dimension packages and profile attributes.
- **[Einstein Engagement Scoring Data Package](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_einstein_scoring_package.htm&release=264.0.0&type=5)**  
    The Engagement Scoring data package offers preconfigured attributes that are based on predicted engagement over the next 14 days. The package can help you improve ROI on email sends and web conversions and understand the quality of your subscriber lists in Marketing Cloud Engagement. Use predicted engagement behavior to target specific customer segments.