---
schema_version: "1"
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title: Audience Builder Scenarios
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_audience_builder_scenarios.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_audience_builder_scenarios.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 62d078a8d43bc96fbc8326a3f5ddcba56f8596b0db4c8d2f750729a0b8accc2f
description: Review these Audience Builder scenarios for examples on how to use this Marketing Cloud Engagement feature. These scenarios use sample data that doesn’t always match your own data.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Audience Builder Scenarios

Review these Audience Builder scenarios for examples on how to use this Marketing Cloud Engagement feature. These scenarios use sample data that doesn’t always match your own data.

- **[Send - Append Attributes to the Audience for Easier Email Creation](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_sending_appending_attributes_to_the_audience_for_easier_email_creation.htm&release=264.0.0&type=5)**  
    Northern Trail Outfitters wants to use Audience Builder to personalize a message by adding the subscriber's age without writing complex AMPscript or executing a query activity to join data relational data in the system.
- **[Target and Suppress - Limit the Segment to a Desired Size](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_targeting_and_suppression_limiting_the_segment_to_a_desired_size.htm&release=264.0.0&type=5)**  
    Northern Trail Outfitters wants to use Audience Builder to send an offer to all recent buyers of hiking gear. They also want to suppress all contacts sent to yesterday or contacts interested in cycling. The company uses a limited number of promotional SKUs reserved for hiking buyers. And the marketers don’t want to over-send messages to contacts.