---
schema_version: "1"
id: c563600f1d693c61458ffc0c6928e358d6d49a10ac3555a237cdc4209282a80e
title: Audience Builder for Administrators
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_administration.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_administration.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 71d5cfb773a87b4a56a801651417a4c00ccde3184ac6fa2d67723b03d3f6f46f
description: A Marketing Cloud Engagement admin can manage user access to Audience Builder attributes, existing dimensions, and segment templates.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Audience Builder for Administrators

A Marketing Cloud Engagement admin can manage user access to Audience Builder attributes, existing dimensions, and segment templates.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement <strong>Core</strong>, <strong>Advanced</strong>, and <strong>Enterprise 2.0</strong> Editions</td></tr></tbody></table>

To assign customized drill trees to business units, configure Audience Builder at the business unit level.

- **[Manage User Roles and Permissions for Audience Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_manage_user_roles_and_permissions_for_audience_builder.htm&release=264.0.0&type=5)**  
    Enable users to use Audience Builder functionality by assigning roles or permissions to that user. Review the Marketing Cloud Engagement Roles for Audience Builder page to view which permissions match the assigned role.
- **[Load Data into Audience Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_load_data_into_audience_builder.htm&release=264.0.0&type=5)**  
    Audience Builder requires professional services to load data extension information into Marketing Cloud Engagement for all activities. Contact your account executive to discuss your options.
- **[Manage Segment Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_manage_segment_templates.htm&release=264.0.0&type=5)**  
    Follow these steps to manage segment templates in Audience Builder.
- **[Data Load Widget](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_data_load_widget.htm&release=264.0.0&type=5)**  
    In Marketing Cloud Engagement, you can work faster with the data load widget. Add up to 10 programs that load Audience Builder data.
- **[Assign a Saved Segment to a Business Unit](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_assign_a_saved_segment_to_a_business_unit.htm&release=264.0.0&type=5)**  
    You can make segments available to Marketing Cloud Engagement business units. Save a segment, and then assign it to the correct business unit.
- **[Dimension Drill Tree in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_dimension_drill_tree.htm&release=264.0.0&type=5)**  
    In Audience Builder Setup, create and assign drill trees based on specific attributes and data packages. You can then assign drill trees to specific business units.
- **[User-Created Attribute Management](https://help.salesforce.com/s/articleView?id=mktg.mc_ab_user_created_attributes.htm&release=264.0.0&type=5)**  
    Manage attributes in Marketing Cloud Engagement choose data for creating and segmenting audiences. Available data includes raw data or unique values taken from the data model created in Contact Builder. For example, you can use attributes added via this tool to create and segment audiences using stored demographic and purchasing information.