---
schema_version: "1"
id: 25285dda01e39b505a8757966b22a02915b60cc26299577d46e4c407299c40bd
title: Add User-Created Attribute
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_ab_add_user_created_attribute.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_ab_add_user_created_attribute.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2d93f49f2e9a110824df90ec5cab97c873eb8eb728aa6df0119ba07b60c6086e
description: Create attributes in Audience Builder to segment the messages that you send from Marketing Cloud Engagement. These attributes map information from Contact Builder.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Add User-Created Attribute

Create attributes in Audience Builder to segment the messages that you send from Marketing Cloud Engagement. These attributes map information from Contact Builder.

1. Select **Setup** | **Feature Settings** | **Audience Builder** | **Audience Builder Settings** | **Manage Attributes**.
2. Choose the attributes from the list of available attributes in Contact Builder.
3. Choose whether to use raw data or display unique values.
4. To make the attributes available as personalization strings in your messaging activities, select **Use as appendable attribute**. You can choose this option only for attributes with a 1:1 relationship in Contact Builder.
5. Click **Next**.
6. Leave the default automation in place unless you need a different automation for your activities.
7. Enter the email addresses that receive a notification when the attribute deploys for the first time.
8. Click **Next**.
9. Review the summary of added attributes, their configuration, and the chosen automation.
10. Click **Done**.