--- schema_version: "1" id: a05a4095de1285cc11d46a7eaeebc73dce6d75a6e9e707b0f580968ec103423f title: Using Einstein in Marketing Cloud Engagement collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/marketing_cloud_einstein.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.marketing_cloud_einstein.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: fd1cb21807e43ebee772a5768e42c1bfdc0fac74c4d94375ba11ac65bb77ec2a description: In Marketing Cloud Engagement, Einstein provides insights and data to inform the content and timing of your marketing activities. Use powerful Einstein features to understand the engagement and behaviors of your customers so you can personalize every interaction that you create in Marketing Cloud Engagement. products: - Marketing - Marketing Cloud Intelligence release: "264" --- # Using Einstein in Marketing Cloud Engagement In Marketing Cloud Engagement, Einstein provides insights and data to inform the content and timing of your marketing activities. Use powerful Einstein features to understand the engagement and behaviors of your customers so you can personalize every interaction that you create in Marketing Cloud Engagement. ## Your Guide to Einstein in Marketing Cloud Engagement ![Einstein in Marketing Cloud Engagement header banner](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/MCEinstein_Header_Banner_updated.png) | ![Starting point icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/1_Get-Started.png) | ![icon with person and connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/6-Build-Use-Audience-Segments.png) | ![build icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/2_Configure-Maintain.png) | | --- | --- | --- | | **Get Started with Einstein** | **Find Einstein Use Cases** | **Set Up and Maintain** | | [_Salesforce Help:_ Feature Overview and Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_ees_einstein_feature_overview.htm&language=en_US) | [_Salesforce Help:_ Explore Marketing Cloud Einstein Solutions](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_explore_marketing_cloud_einstein_products.htm&language=en_US) | [_Trailhead:_ Marketing Cloud Einstein Activation: Quick Look](https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-einstein-activation-quick-look?trail_id=use-einstein-features-in-marketing-cloud) | | [_Salesforce Help:_ Email Client Privacy Metrics in Marketing Cloud Engagement Einstein](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_mpp_overview.htm&language=en_US) | [_Trailhead:_ Artificial Intelligence for Marketing](https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-for-marketing) | [_PDF Guide:_ Marketing Cloud Personalization Builder and Einstein Recommendations Implementation Guide](https://resources.docs.salesforce.com/232/latest/en-us/sfdc/pdf/mc_pb_implementation_guide.pdf) | | [_Salesforce Help:_ Understand the Data](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_and_data.htm&language=en_US) |   | [_Salesforce Developer:_ Einstein REST APIs](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/guide/mc-einstein-rest-api.html) | | [_Trailhead:_ Einstein for Marketing Cloud Basics](https://trailhead.salesforce.com/content/learn/modules/einstein-for-marketing-cloud-basics?trail_id=einstein-and-the-modern-marketer) |   | [_Salesforce Developer:_ Authentication through Marketing Cloud OAUTH](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/guide/mc-einstein-auth-through-mc-oauth.html) | | [_Salesforce Developer:_ Marketing Cloud Einstein Overview](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/overview) |   |   | | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | | **Automate Content Personalization** | **Automate Recommendations** | **Find the Right Audience at the Right Time** | | [_Salesforce Help:_ Einstein Content Tagging](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_einstein_content_tagging.htm&language=en_US) | [_Salesforce Help:_ Einstein Email Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_email_recommendations.htm&language=en_US) | [_Salesforce Help:_ Einstein Send Time Optimization](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_sto_app.htm&language=en_US) | | [_Salesforce Help:_ Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_content_selection.htm&language=en_US) | [_Salesforce Help:_ Einstein Web Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_web_recommendation.htm&language=en_US) | [_Salesforce Help:_ Einstein Engagement Scoring](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_scoring.htm&language=en_US) | | [_Trailhead:_ Einstein Content Selection Basics](https://trailhead.salesforce.com/content/learn/modules/einstein-content-selection-basics?trail_id=einstein-and-the-modern-marketer) | [_Salesforce Developer:_ Einstein Recommendations API](https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/pb-api) | [_Salesforce Help:_ Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_eef.htm&language=en_US) | | [_Trailhead:_ Einstein Content Selection Solutions](https://trailhead.salesforce.com/content/learn/modules/einstein-content-selection-solutions?trail_id=einstein-and-the-modern-marketer) | [_Video:_ Einstein Web Recommendations](https://salesforce.vidyard.com/watch/5wRBqoEbKgZssts9j2P3Bi) | [_Trailhead:_ Einstein Send Time and Frequency Optimization](https://trailhead.salesforce.com/content/learn/modules/einstein-send-time-and-frequency-optimization) | | [_Video:_ Einstein Content Selection](https://www.youtube.com/watch?v=dGTSeYh17pc) | [_Trailhead:_ Einstein Email and Web Recommendations](https://trailhead.salesforce.com/content/learn/modules/einstein-email-and-web-recommendations?trail_id=einstein-and-the-modern-marketer) | [_Trailhead:_ Einstein Engagement Scoring in Marketing Cloud](https://trailhead.salesforce.com/content/learn/modules/einstein-engagement-scoring-in-marketing-cloud?trail_id=use-einstein-features-in-marketing-cloud) | | [_Salesforce Developer:_ Introduction to Einstein Content Selection APIs](https://developer.salesforce.com/docs/marketing/marketing-cloud-einstein/guide/mc-intro-einstein-content-selection-api.html) | [_Video:_ Einstein Email Recommendations Setup Wizard](https://www.youtube.com/watch?v=-LjI8qo50BI) | [_Video:_ Einstein Send Time Optimization](https://www.youtube.com/watch?v=v30wJVTqN8w) | |   | [_Video:_ Admin Best Practices: Introducing Einstein Recommendation Builder](https://trailhead.salesforce.com/live/videos/a2r3k000001vD2r/admin-best-practices-introducing-einstein-recommendation-builder/) | [_Video:_ Personalization Made Simple with Einstein Engagement Frequency](https://trailhead.salesforce.com/live/videos/a2r3k000001n2AI/personalization-made-simple-with-einstein-engagement-frequency/) | | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/6-Build-Use-Audience-Segments.png) | ![gear icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/5_Unify-Data.png) | ![book icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/V2_Learn_More.png) | | **Gain Content Insights** | **Model Cards for Einstein Predictive Features** | **Confidently Use Einstein Generative AI Features** | | [_Salesforce Help:_ Einstein Copy Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_copy_insights.htm&language=en_US) | [_Salesforce Help:_ Einstein Engagement Frequency Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_frequency_model_card.htm&language=en_US) | [_Salesforce Help:_ Enable Einstein Generative AI in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_enable.htm&language=en_US) | | [_Salesforce Help:_ Einstein Messaging Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_get_started_with_einstein_messaging_insights.htm&language=en_US) | [_Salesforce Help:_ Einstein Engagement Scoring for Email Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_ees_email_model_card.htm&language=en_US) | [_Salesforce Help:_ Marketing Cloud Einstein Generative AI Usage](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_usage.htm&release=264.0.0&type=5 "Einstein generative AI features are included in Corporate, Enterprise, and Enterprise + editions. Using Einstein generative AI to create subject lines or body copy options constitutes a generation. To prevent misuse, each Enterprise account is capped at 10,000 generations, giving you plenty of ability to use your creativity and harness the power of Einstein to improve your marketing copy.") | | [_Video:_ Einstein Messaging Insights](https://www.youtube.com/watch?v=IuLOGERmmBc) | [_Salesforce Help:_ Einstein Engagement Scoring for Mobile Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_scoring_for_mobile_model_card.htm&language=en_US) | [_Salesforce Help:_ Set Up Brand Settings to Ground Your Einstein Generative AI Content](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_set_up_brand_center.htm&release=264.0.0&type=5 "Define your organization’s brand identity and add the personalities to use when generating tailored content. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Then use Einstein generative AI features to create messages that reflect what you want to convey to your customers.") | | [_Trailhead:_ Einstein Messaging Insights: Quick Look](https://trailhead.salesforce.com/content/learn/modules/einstein-messaging-insights-quick-look) | [_Salesforce Help:_ Einstein Messaging Insights Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_messaging_insights_model_card.htm&language=en_US) | [_Salesforce Help:_Create Messages in Content Builder Using Einstein Generative AI](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_einstein_genai_in_content_builder.htm&language=en_US) | |   | [_Salesforce Help:_ Einstein Send Time Optimization for Email Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_sto_model_card.htm&language=en_US) | [_Salesforce Help:_Create Content in Einstein Copy Insights Using Einstein Generative AI](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_genai_in_eci.htm&release=264.0.0&type=5 "Use Einstein to generate subject lines and body copy in messages. Test the likelihood of subject line success, and ideate and iterate with colleagues to land on the perfect message content in your preferred language.") | |   | [_Salesforce Help:_ Einstein Send Time Optimization for Mobile Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_sto_mobile_model_card.htm&language=en_US) | [_Salesforce Help:_Typeface Generative AI Content](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_typeface.htm&language=en_US) | |   | [_Salesforce Help:_ Einstein Subject Line Tester Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_subject_line_tester_model_card.htm&language=en_US) |   | |   | [_Salesforce Help:_ Einstein Metrics Guard Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_probabilisitic_open_model_card.htm&language=en_US) |   | |   | [_Salesforce Help:_ Einstein Content Selection and Testing Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_ecs_model_card.htm&language=en_US) |   | |   | [_Salesforce Help:_ Einstein Email and Web Recommendations Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_email_web_recs_model_card.htm&language=en_US) |   | | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | ![Connector icon with connecting dots](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/3_Plan-Your-Data-Strategy.png) | | **Global Data Usage and Trusted AI in Marketing Cloud Engagement** | **Learn More About Einstein in Marketing Cloud Engagement** | **Learn More About Einstein Generative AI** | | [_Salesforce Help:_ Global Model Data Opt In and Opt Out](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_sto_global_data_model.htm&language=en_US) | [_Salesforce:_ AI Revolution](https://www.salesforce.com/form/conf/the-ai-revolution/?leadcreated=true&redirect=true&chapter=&DriverCampaignId=70130000000CrZx&player=&FormCampaignId=7010M000000u42m&videoId=&playlistId=&mcloudHandlingInstructions=&landing_page=%2Fform%2Fpdf%2Fthe-ai-revolution) (Download) | [_PDF:_ Artificial Intelligence Acceptable Use Policy](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/legal/Agreements/policies/ai-acceptable-use-policy.pdf) | | [_Salesforce Help:_ A Marketer's Guide to the Trusted Use of Einstein](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_trust_guide.htm&language=en_US) | [_Video:_ Optimizing Your Mobile App Push Notifications with Einstein and Datorama Reports](https://trailhead.salesforce.com/live/videos/a2r3k000001vDVy/optimizing-your-mobile-app-push-notifications-with-einstein-and-datorama-reports/) | [_Salesforce Blog:_ Responsible AI in Marketing: Embedding Ethics by Design](https://www.salesforce.com/blog/responsible-artificial-intelligence-marketing-automation-ethics/) | | [_Salesforce Help:_ Einstein Generative AI & Trust](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_overview.htm&language=en_US) | [_Video:_ Einstein for Marketing Cloud Engagement: Single Send Journeys](https://www.youtube.com/watch?v=Un9sOy0pUIs) | [_Trailhead:_ Generative AI Basics](https://trailhead.salesforce.com/content/learn/modules/generative-ai-basics) | | [_Salesforce Help:_ Einstein Trust Layer](https://help.salesforce.com/s/articleView?id=ai.generative_ai_trust_layer.htm&language=en_US) | [_Video:_ Optimizing Your Mobile App Push Notifications with Einstein and Datorama Reports](https://trailhead.salesforce.com/live/videos/a2r3k000001vDVy/optimizing-your-mobile-app-push-notifications-with-einstein-and-datorama-reports/) | [_Trailhead:_ Artificial Intelligence Fundamentals](https://trailhead.salesforce.com/content/learn/modules/artificial-intelligence-fundamentals) | |   | [_Video:_ Optimizing Your Mobile App Push Notifications with Einstein and Datorama Reports](https://trailhead.salesforce.com/live/videos/a2r3k000001vDVy/optimizing-your-mobile-app-push-notifications-with-einstein-and-datorama-reports/) | [_Trailhead:_ Large Language Models](https://trailhead.salesforce.com/content/learn/modules/large-language-models?_ga=2.131086159.1916470556.1696253240-1384417896.1655223511) | |   |   | [_Salesforce Help:_ Einstein Generative AI Solutions](https://help.salesforce.com/s/articleView?id=ai.generative_ai_solutions.htm&language=en_US) | ![graphic element of landscape](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/mc_data_management_and_analytics/images/SalesforceCDP_Divider_Banner.png) [1](#fntarg_1) - **[Einstein Generative AI in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_use_genai.htm&release=264.0.0&type=5)** Use Einstein generative AI to create and personalize nearly-there drafts of message copy, already contextualized and grounded in your Salesforce data. In Einstein Copy Insights, you can test, copy, and download your generated subject lines and body copy. In Content Builder, quickly create subject lines and body copy to use in your messages. An optional Typeface add-on provides generative image capabilities using a content block in Content Builder. - **[Email Client Privacy Metrics in Marketing Cloud Engagement Einstein](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_mpp_overview.htm&release=264.0.0&type=5)** Some email client providers have privacy methods that impact open rate metrics and calculations. Einstein Metrics Guard provides more accurate predictions by discerning real opens from bot opens. - **[Einstein for Marketing Cloud Engagement Feature Overview and Requirements](https://help.salesforce.com/s/articleView?id=mktg.mc_ees_einstein_feature_overview.htm&release=264.0.0&type=5)** Find out if using Einstein is right for your business. - **[Explore Marketing Cloud Engagement Einstein Solutions](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_explore_marketing_cloud_einstein_products.htm&release=264.0.0&type=5)** Add AI to your marketing efforts, and see how Einstein can help your marketing organization solve common use cases with better results. Use Einstein Overview and Learning Center to review important key performance indicators for individual applications. - **[Understand the Data That Einstein Uses](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_and_data.htm&release=264.0.0&type=5)** Providing Einstein with good data makes it more likely to get good predictions. For Einstein predictive features, use data quality scores to understand the quality of the data that each Einstein app requires to generate predictions, insights, analytics, and more. Find data quality metrics on each Einstein app dashboard and Einstein Overview card. - **[Einstein Engagement Scoring](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_engagement_scoring.htm&release=264.0.0&type=5)** Einstein Engagement Scoring predicts consumer engagement with email and MobilePush messaging. It uses customer data and machine learning to assign scores for each contact’s likelihood to engage with emails or interact with push notifications. Einstein Engagement Scoring aggregates your customer data in a dashboard that provides audience-level insights and individual contact-level scores. - **[Einstein Messaging Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_get_started_with_einstein_messaging_insights.htm&release=264.0.0&type=5)** Einstein Messaging Insights alerts you to changes in your marketing performance no matter where you are in Marketing Cloud Engagement. The Einstein notifications badge appears in the header, where it’s constantly accessible to let you know how your email sends and journeys perform. When an anomaly occurs, the notifications badge alerts you. Go to the insights hub for more information about quantifying your results. - **[Einstein Send Time Optimization](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_sto_app.htm&release=264.0.0&type=5)** Einstein Send Time Optimization (STO) in Marketing Cloud Engagement determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that a user is more likely to engage with your message. - **[Einstein Engagement Frequency](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_eef.htm&release=264.0.0&type=5)** Avoid a lack of awareness from too few messages or burnout from too many messages. Einstein Engagement Frequency in Marketing Cloud Engagement evaluates your contacts and subscribers and identifies the optimal number of email messages to send. - **[Einstein Copy Insights](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_copy_insights.htm&release=264.0.0&type=5)** Einstein Copy Insights uses text analytics and natural language processing to analyze the text from your commercial email subject lines to uncover language insights. Use these insights to craft subject lines and body copy that drive stronger email engagement. - **[Einstein Content Selection](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_content_selection.htm&release=264.0.0&type=5)** Einstein Content Selection is a no-code, open-time experimentation tool for personalized content. Because Einstein selects content at open time, it continues to evaluate for winning content while also experimenting to ensure that click-through rates are optimized. - **[Einstein Content Testing](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_content_testing.htm&release=264.0.0&type=5)** To optimize engagement, quickly test images in Einstein Content Testing. For more complex personalized targeting, use Einstein Content Selection, which includes fatigue rules and targeted content based on user preferences. - **[Einstein Content Tagging](https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_einstein_content_tagging.htm&release=264.0.0&type=5)** Einstein Content Tagging applies searchable tags to image files in your Marketing Cloud Engagement account. You can have Einstein add up to 25 tags per image. Einstein tags existing JPG, JPEG, and PNG files that are 10 MB or less. - **[Einstein Email Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_email_recommendations.htm&release=264.0.0&type=5)** Use Einstein Email Recommendations to observe customer behavior, build preference profiles, and deliver the next-best content or product. You can also refine recommendations to match your business rules. Recommendation content surfaces in placeholders for recommendations on your website. - **[Einstein Email and Web Recommendations Model Card](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_email_web_recs_model_card.htm&release=264.0.0&type=5)** The model in this card analyzes and provides personalized product and content recommendations. - **[Einstein Web Recommendations](https://help.salesforce.com/s/articleView?id=mktg.mc_pb_einstein_web_recommendation.htm&release=264.0.0&type=5)** Einstein Web Recommendations use Einstein’s capabilities to observe behavior, build preference profiles, and deliver the next-best personalized content to each website visitor. Use scenarios in the application to refine recommendations to match your specific business rules. Predictive content is surfaced in placeholders for recommendations on your website. - **[A Marketer's Guide to the Trusted Use of Einstein](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_einstein_trust_guide.htm&release=264.0.0&type=5)** Salesforce believes that the benefits of AI can, and should, be accessible to everyone. But increasingly, AI is facing a crisis of trust. Therefore, trust is at the top of Salesforce’s priority list for customers. - **[Considerations for Generating Subject Lines and Body Copy in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_anb_slg_bodycopy_considerations.htm&release=264.0.0&type=5)** When using Subject Line Generation and Body Copy Generation, keep in mind these usage limits and considerations. [1](#fnsrc_1) Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight.