---
schema_version: "1"
id: e7714da3e411bf4e3f802ac44402edc366cc33ca7faff0cd2d3e941d3f8a5b58
title: Promotion Personalization Recommender
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/loyalty_personalization_data_kit_recommender.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.loyalty_personalization_data_kit_recommender.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d90e4028919c7158efd04905a06735568f67986637c1abafeabc63eeee7acff6
description: "The Promotion Personalization: Recommender data kit offers a preconfigured product recommender that includes a personalization point, an objective, and engagement signals."
products:
  - Marketing
release: "264"
---
# Promotion Personalization Recommender

The Promotion Personalization: Recommender data kit offers a preconfigured product recommender that includes a personalization point, an objective, and engagement signals.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Real-Time Offer Management. Additionally, you need Data Cloud and Personalization.</td></tr></tbody></table>

## Engagement Signals

An engagement signal is a set of data that provides information about an engagement action taken by an individual. The data kit contains these preconfigured engagement signals.

   
| Name | Engagement DMO | Functionality | Engagement Signal Metric |
| --- | --- | --- | --- |
| Product Line | Sales Order Product Engagement | Tracks engagement for each product line item in an order | Promotional Revenue (Sum of the total line amount) |
| Product | Product Order Engagement | Tracks engagement for each product in an order | count\_Product |
| Product Browse | Product Browse Engagement | Tracks engagement for browsing activity | count\_ProductBrowse |
| Cart | Shopping Cart Engagement | Tracks engagement for a customer's cart | count\_Cart |

## Recommender and Objective

The Product Recommendations for Promotion Personalization recommender suggests products for a unified profile based on recommender's configured settings. The recommender's objective is to maximize revenue from promotions by recommending products intended to increase checkout frequency, cart value, or both.

The recommender includes the Recommended Products for All decision that decides whether products are recommended for all site visitors with these configurations.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:75%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d9327e182">Attribute</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d9327e185">Function and Configuration</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Attribute" class="slds-cell-wrap" style="vertical-align:top;" headers="d9327e182 ">Recommended Promotions for Products Personalization Point</td>

            <td data-label="Function and Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d9327e185 ">
              <p>Decides the location where individuals see their product-based promotion
                recommendations on a site. It inclues these configurations:</p>
              <ul>
                <li>Product Recommendation Configuration response template which includes the
                  rules and structure for how personalization decisions are configured for
                  products. The response template ensures that all decision responses for a given
                  personalization point return data in the same format.</li>

                <li>The Response Template applies to the Product Data Model Object and defines
                  which fields are returned in a decision response. The Image Url is selected as
                  one of the DMO fields, along with the primary key under the item
                  attributes.</li>

                <li>Maximum number of recommendations to return: 5</li>

                <li>Personalization type: Recommendations</li>

                <li>Data Graph: Profiles</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute" class="slds-cell-wrap" style="vertical-align:top;" headers="d9327e182 ">Personalizer</td>

            <td data-label="Function and Configuration" class="slds-cell-wrap" style="vertical-align:top;" headers="d9327e185 ">Product Recommendations for Promotion Personalization recommender</td>

          </tr>
        </tbody>
      </table>