---
schema_version: "1"
id: fe0236382b43fc692566d6093f6d07e10cd0186dfd1cf7ee6eced71578b41f75
title: Promotion Personalization Data Graphs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/loyalty_personalization_data_graph_components.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.loyalty_personalization_data_graph_components.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: af4523cf50bcdede7b44a24fdece52d4b935678b1f3f2baf34cf1690149cfe39
description: "The Promotion Personalization: Unified Profile and Product Data Kit contains a real-time data graph which contains mappings for unified profiles required to recommend promotions and a data graph with product mappings required for recommender training."
products:
  - Marketing
release: "264"
---
# Promotion Personalization Data Graphs

The Promotion Personalization: Unified Profile and Product Data Kit contains a real-time data graph which contains mappings for unified profiles required to recommend promotions and a data graph with product mappings required for recommender training.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions with Real-Time Offer Management. Additionally, you need Data Cloud and Personalization.</td></tr></tbody></table>

## Unified Profiles Data Graph

These are the mappings configured for the Profile data graph.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:25%">
          <col style="width:25%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e76">Data Model Object</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e79">Falls Under</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e82">Fields</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e85">Filters</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Unified Individual</td>

            <td data-label="Falls Under" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e79 ">-</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Unified Individual ID (Primary key)</li>

                <li>First Name</li>

                <li>Is Anonymous</li>

                <li>Last Name</li>

                <li>Salutation</li>

              </ul>
            </td>

            <td data-label="Filters" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e85 ">
              <ul>
                <li>Sort Field: Individual ID</li>

                <li>Sort Order: Descending</li>

                <li>Record Limit: 100</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Unified Link Individual</td>

            <td data-label="Falls Under" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e79 ">Unified Individual</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Individual ID (Primary Key)</li>

                <li>Key Qualifier ID (Key Qualifier</li>

                <li>Priority Bucket</li>

                <li>Unified Individual ID (Foreign key)</li>

                <li>Data Source</li>

                <li>Data Source Object</li>

              </ul>
            </td>

            <td data-label="Filters" class="slds-cell-wrap" rowspan="6" style="vertical-align:top;" headers="d20376e85 ">
              <ul>
                <li>Recency Field: Created Date</li>

                <li>Record Limit: 10</li>

                <li>Time Limit: 7 Days</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Individual</td>

            <td data-label="Falls Under" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e79 ">Unified Link Individual</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Individual ID (Primary key)</li>

                <li>Key Qualifier Individual ID (Key qualifier)</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Product Browse Engagement</td>

            <td data-label="Falls Under" class="slds-cell-wrap" rowspan="5" style="vertical-align:top;" headers="d20376e79 ">Individual</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Created Date</li>

                <li>Individual (Foreign key)</li>

                <li>Key Qualifier Individual (Key qualifier)</li>

                <li>Key Qualifier Product Browse Engagement ID (Key qualifier)</li>

                <li>Product Browse Engagement ID (Primary key)</li>

                <li>Engagement Channel Action</li>

                <li>Engagement Date Time</li>

                <li>Product</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Shopping Cart Engagement</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Created Date</li>

                <li>Individual ((Foreign key)</li>

                <li>Key Qualifier Individual (Key qualifier)</li>

                <li>Key Qualifier Shopping Cart Engagement Id (Key qualifier)</li>

                <li>Shopping Cart Engagement Id (Primary key)</li>

                <li>Engagement Date Time</li>

                <li>Product</li>

                <li>Product Category</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Product Order Engagement (Individual)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Created Date</li>

                <li>Individual (Foreign key)</li>

                <li>Key Qualifier Individual (Key qualifier)</li>

                <li>Key Qualifier Product Order Engagement Id (Key qualifier)</li>

                <li>Product Order Engagement Id (Primary key)</li>

                <li>Engagement Date Time</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Sales Order Product Engagement</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Created Date</li>

                <li>Individual (Foreign key)</li>

                <li>Key Qualifier Individual (Key qualifier)</li>

                <li>Key Qualifier Sales Order Product Engagement Id (Key qualifier)</li>

                <li>Sales Order Product Engagement Id (Primary key)</li>

                <li>Product</li>

                <li>Total Line Amount</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Loyalty Program Member</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Key Qualifier Loyalty Program Member Id (Key qualifier)</li>

                <li>Key Qualifier Party (Key qualifier)</li>

                <li>Loyalty Program Member Id (Primary key)</li>

                <li>Party (Foreign key)</li>

                <li>Enrollment Date</li>

                <li>Loyalty Program</li>

                <li>Loyalty Program Member Status</li>

                <li>Membership Expiration Date</li>

                <li>Membership Number</li>

              </ul>
            </td>

            <td data-label="Filters" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e85 ">
              <ul>
                <li>Sort Field: Loyalty Program Member ID</li>

                <li>Sort Order: Descending</li>

                <li>Record Limit: 100</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Data Model Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e76 ">Sales Order Product Engagement (Product Order Engagement)</td>

            <td data-label="Falls Under" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e79 ">Product Order Engagement (Individual)</td>

            <td data-label="Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e82 ">
              <ul>
                <li>Created Date</li>

                <li>Key Qualifier Product Order Engagement (Key qualifier)</li>

                <li>Key Qualifier Sales Order Product Engagement Id (Key qualifier)</li>

                <li>Product Order Engagement (Foreign key)</li>

                <li>Sales Order Product Engagement Id (Primary key)</li>

                <li>Individual</li>

                <li>Product</li>

              </ul>
            </td>

            <td data-label="Filters" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e85 ">
              <ul>
                <li>Recency Field: Created Date</li>

                <li>Record Limit: 10</li>

                <li>Time Limit: 7 Days</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Product Data Graph

These are the mappings configured for the Product data graph.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e478">DATA MODEL OBJECT</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d20376e481">FIELDS</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="DATA MODEL OBJECT" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e478 ">Product </td>

            <td data-label="FIELDS" class="slds-cell-wrap" style="vertical-align:top;" headers="d20376e481 ">
              <ul>
                <li>Key Qualifier Product ID (Key qualifier)</li>

                <li>Product ID</li>

                <li>Image URL</li>

                <li>Product Code</li>

                <li>Product Description</li>

                <li>Product Family</li>

                <li>Product Name</li>

                <li>Product SKU</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>