--- schema_version: "1" id: dcbd64034a77387ee88596c28aca84135e20f303032eb185832e17b91d413858 title: Promotion Personalization Data Kits collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/loyalty_personalization_data_graph.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.loyalty_personalization_data_graph.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: ae498e3951dedd9c38688be1c938230f3aad8287953663d7d1b849f85ab96070 description: Use prebuilt data graphs and a preconfigured recommender to deliver personalized product recommendations to your customers. products: - Marketing release: "264" --- # Promotion Personalization Data Kits Use prebuilt data graphs and a preconfigured recommender to deliver personalized product recommendations to your customers. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise, Unlimited, and Developer Editions with Real-Time Offer Management. Additionally, you need Data Cloud and Personalization.
## Install the Promotion Personalization Unmanaged Package Real-Time Offer Management provides an unmanaged package named Promotion Personalization, which includes two data kits. One data kit contains two data graphs: one for unified profiles and another for product. The other data kit contains a product recommender and its related configuration. Install the [package](http://sf-industries.my.salesforce-sites.com/loyaltypersonalizationdatakit) to add the data kits to your org. ## Create Data Graphs from the Promotion Personalization: Unified Profile and Product Data Kit The data kit is automatically added to your org after you install the Promotion Personalization unmanaged package. Use the data kit to create these data graphs: - Profiles: Real-time data graph which contains mappings for unified profiles that are required to recommend promotions. ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-real_time_offer_management-264-0-0-production-enus/9bd7649d-776f-43e6-b210-f781a48bbc79/images/icon_important.png) Important Before you create the profiles real-time data graph, make sure you have the appropriate licenses to create real-time data graphs and to use related real-time processes. See [Data Cloud Editions and Licenses](https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&language=en_US). - Products: Contains the product mappings that are required for recommender training. After you create the data kits, save and run them. See [Create a Data Graph from a Data Kit](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_data_graph_data_kit.htm&type=5&language=en_US). ## Deploy the Recommender from Promotion Personalization: Recommender Data Kit Deploy the Promotion Personalization: Recommender from Data Kits in setup. To verify if the deployment was successful, check the deployment history. ## Create Data Graphs and Recommender from Scratch Create data graphs to find product recommendations for customers. See: - [Using Data Graphs With Personalization](https://help.salesforce.com/s/articleView?id=mktg.persnl_setup_data_graphs_using.htm&language=en_US) - [Data Graph Configuration for Objective-Based Recommenders](https://help.salesforce.com/s/articleView?id=mktg.persnl_setup_obj_based_recommender_data_graphs.htm&language=en_US) ![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-real_time_offer_management-264-0-0-production-enus/9bd7649d-776f-43e6-b210-f781a48bbc79/images/icon_important.png) Important Real-Time Offer Management uses the Item data graph to reference product information for recommender training. To retrieve product recommendations, create a data graph by using the related objects and fields from the Product2 DMO, instead of the objects and fields specified in the Item data graph. See [Promotion Personalization Data Graphs](https://help.salesforce.com/s/articleView?id=xcloud.enable_loyalty_personalization_data_graph_components.htm&language=en_US). You can also create a recommender based on your specific requirements. See: - [Engagement Signals and Metrics](https://help.salesforce.com/s/articleView?id=mktg.persnl_engagement_signals.htm&language=en_US) - [Creating and Training Personalization Recommenders](https://help.salesforce.com/s/articleView?id=mktg.persnl_recommender.htm&language=en_US) - [Personalization Points](https://help.salesforce.com/s/articleView?id=mktg.persnl_personalization_point.htm&language=en_US) - **[Promotion Personalization Recommender](https://help.salesforce.com/s/articleView?id=mktg.loyalty_personalization_data_kit_recommender.htm&release=264.0.0&type=5)** The Promotion Personalization: Recommender data kit offers a preconfigured product recommender that includes a personalization point, an objective, and engagement signals. - **[Promotion Personalization Data Graphs](https://help.salesforce.com/s/articleView?id=mktg.loyalty_personalization_data_graph_components.htm&release=264.0.0&type=5)** The Promotion Personalization: Unified Profile and Product Data Kit contains a real-time data graph which contains mappings for unified profiles required to recommend promotions and a data graph with product mappings required for recommender training.