---
schema_version: "1"
id: c816a732ff220468dc90d183d5dec587bf2ade52020c5a01feb8bef3a90ef606
title: Data Cloud Segment-Based Promotion Audience Segmentation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_setup_segment.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_segment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 410614d6a40059eb9a9b7c5d0ca93d470bc6284cced1c17a48974fb1ce4b816d
description: Marketing managers can design promotions that are targeted toward specific customer groups. Customers of your company can be categorized in to customer groups by using Data Cloud segments and campaigns for pricing promotions. The segments can be a part of any Data Cloud companion org. If marketing managers want to use Data Cloud segments to decide promotion target audience, admins have to determine how to verify whether customers are part of the segments that are associated with promotions.
products:
  - Marketing
release: "264"
---
# Data Cloud Segment-Based Promotion Audience Segmentation

Marketing managers can design promotions that are targeted toward specific customer groups. Customers of your company can be categorized in to customer groups by using Data Cloud segments and campaigns for pricing promotions. The segments can be a part of any Data Cloud companion org. If marketing managers want to use Data Cloud segments to decide promotion target audience, admins have to determine how to verify whether customers are part of the segments that are associated with promotions.

- **[Set Up Data Cloud Segment Verification for Promotions](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_segment_ways.htm&release=264.0.0&type=5)**  
    Specify the mechanism that APIs and automated processes use to check segment membership to identify eligible promotions. When you use APIs, such as the Eligible Promotions List API, they use the specified mechanism to identify the Data Cloud segments that the customer is a part of.
- **[Enable Customer Segment Verification](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_segment_setting.htm&release=264.0.0&type=5)**  
    After you've completed the setup that enables marketing managers to use Data Cloud segments as promotion target audience, select how the Eligible Promotions API must verify customer segments.