---
schema_version: "1"
id: 18dbef48e793d6a5bc98baf09585987c84df3f3730a0edc38f4cf6e2dc75c177
title: Permissions to Create Eligible Audience for Promotions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_setup_permissions_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_permissions_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0027bfad3c20d84128cce74353b5620961a7ae46a5ed59ee9f01de5fae696bc5
description: Global Promotions Management provides the capability to decide the eligible audience for promotions. A promotion’s eligible audience can be a Data Cloud segment or members of a campaign. Marketing managers can create targeted segments or campaigns for each promotion and then select the segment or campaign as the promotion’s target audience. Provide marketing managers the permission to create segments and campaigns in the org.
products:
  - Marketing
release: "264"
---
# Permissions to Create Eligible Audience for Promotions

Global Promotions Management provides the capability to decide the eligible audience for promotions. A promotion’s eligible audience can be a Data Cloud segment or members of a campaign. Marketing managers can create targeted segments or campaigns for each promotion and then select the segment or campaign as the promotion’s target audience. Provide marketing managers the permission to create segments and campaigns in the org.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>,&nbsp;<strong>Unlimited</strong>, and&nbsp;<strong>Developer</strong>&nbsp;Editions with Real-Time Offer Management</td></tr></tbody></table>

## Provide the Permission to Create Data Cloud Segments

To create and activate segments, marketing managers need one of these permission sets:

- Data Cloud Activation Specialist
- Data Cloud Activation Manager
- Data Cloud Architect

If you don’t have the permission to assign Data Cloud permission sets, work with your Data Cloud admin to provide marketing managers the required permission set.

## Provide the Permission to Create Campaigns and Add Campaign Members

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d18051e94">Business Requirement</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d18051e97">Action</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Business Requirement" class="slds-cell-wrap" style="vertical-align:top;" headers="d18051e94 ">Marketing manager wants to create a campaign</td>

            <td data-label="Action" class="slds-cell-wrap" style="vertical-align:top;" headers="d18051e97 ">
              <ul>
                <li>Edit on campaigns</li>

                <li>Marketing User selected in User Details</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Business Requirement" class="slds-cell-wrap" style="vertical-align:top;" headers="d18051e94 ">Marketing manager wants to add contacts as campaign members</td>

            <td data-label="Action" class="slds-cell-wrap" style="vertical-align:top;" headers="d18051e97 ">
              <ul>
                <li>Read on campaigns</li>

                <li>Edit on campaigns</li>

                <li>Marketing User selected in User Details</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

If an external system filters and groups your customers, you can help the marketing managers by adding contacts as campaign members. You can add campaign members by:

- Mapping the filtered customer group to contacts in the org
- Adding the filtered contacts as members by using reports or the Data Import Wizard

#### See Also

- [_Salesforce Help_: Data Cloud Standard Permission Sets](https://help.salesforce.com/s/articleView?id=data.c360_a_userpermissions.htm&type=5&language=en_US)
- [_Salesforce Help_: Working with Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_landing_page.htm&type=5&language=en_US)