---
schema_version: "1"
id: f92245643dd3f6379871d99b0adec84ca78614d8474939217e7a926a4aebd63d
title: Configure Data Cloud for Global Promotions Management
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/global_promotions_management_setup_data_cloud.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_data_cloud.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d34dc58567d8820576d869d31d20b46f0f425ce88544eeac8367cec5f68a9b2c
description: Gain insights about your company's promotions and your customers with Data Cloud. A prepacked data bundle enables admins to set up the connection that sends data from Global Promotions Management to Data Cloud. To create targeted customer segments for promotions, users must be assigned the Data Cloud Activation Specialist permission set.
products:
  - Marketing
release: "264"
---
# Configure Data Cloud for Global Promotions Management

Gain insights about your company's promotions and your customers with Data Cloud. A prepacked data bundle enables admins to set up the connection that sends data from Global Promotions Management to Data Cloud. To create targeted customer segments for promotions, users must be assigned the Data Cloud Activation Specialist permission set.

- **[Data Cloud for Global Promotions Management](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_data_cloud_kit.htm&release=264.0.0&type=5)**  
    Every Salesforce org that has Global Promotions Management and Data Cloud gets a data stream bundle with preconfigured Global Promotions Management-specific object data streams.
- **[Data Cloud Segment-Based Promotion Audience Segmentation](https://help.salesforce.com/s/articleView?id=mktg.global_promotions_management_setup_segment.htm&release=264.0.0&type=5)**  
    Marketing managers can design promotions that are targeted toward specific customer groups. Customers of your company can be categorized in to customer groups by using Data Cloud segments and campaigns for pricing promotions. The segments can be a part of any Data Cloud companion org. If marketing managers want to use Data Cloud segments to decide promotion target audience, admins have to determine how to verify whether customers are part of the segments that are associated with promotions.