| Run promotions that offer rewards based on what customers purchase or how much
customers spend |
Use pricing promotion templates that represent the customer activity that you
want to reward and then configure the promotion rules exactly as per your business
needs. Configure the exact activity that you want to reward members for and the
rewards that you want to offer.
Pricing promotion templates are available on the
Select Promotion Template step in the Quick Promotion guided flow.
|
| Run promotions that offer rewards without any pricing eligibility
criteria |
Select the No qualification criteria checkbox or the No spend range checkbox in
a pricing promotion rule to indicate that the rule doesn't contain any eligibility
criteria. |
| Offer customers discounts on their carts and not just loyalty rewards |
Use a pricing promotion template that meets your business needs. Offer
customers a discount on cart value, on cart items, and on the unit price of cart
items. You can also offer free products or a discounted combo as a promotion
reward.
Pricing promotion templates are available on the Select Promotion
Template step in the Quick Promotion guided flow.
|
| Configure a promotion rule's qualification criteria by using a personalized,
per-customer purchase or spend target instead of a fixed value |
On the Configure Promotion Template step of the Quick Promotion guided flow,
select Personalized Value for a Buy X or Spend X rule's
qualification criteria, and then select the customer's target, such as
Easy Target, Moderate Target, or
Hard Target. Data Cloud calculates each target for the
customer.
Available for the Buy X, Get Discount + Rewards and Spend X, Get
Discount + Rewards templates, and their combo, line, and unit variants. An admin
must turn on personalized values for promotion rules before marketing managers
can use this option. Also, someone in your company must manually enter each
customer's target value on the customer's Promotion Party Usage record before a
rule that uses a personalized value can evaluate that customer's cart.
|
| Offer customers discounts and rewards based on criteria unique to your
company's promotions |
Use the Build Your Own Promotion template and add custom criteria that
determine when a customer is eligible for a promotion.
The Build Your Own
Promotion template is available on the Select Promotion Template step in the Quick
Promotion guided flow.
|
| Run promotions that offer rewards for a specific activity of the loyalty
member |
Use the Accrual Events promotion template and select the type of accrual
activity that you want to reward members for.
The Accrual Events promotion
template is available on the Select Promotion Template step in the Quick Promotion
guided flow.
|
| Add eligibility criteria to decide when a promotion is eligible for
customers |
Use the Define Promotion Eligibility step in the Quick Promotion guided flow to
choose:
You can also decide whether customers must enroll for the promotion.
|
| Allow customers to select the promotion that they want to apply for their cart. |
Use the Define Promotion Eligibility step in the Quick Promotion guided flow to
add coupons for promotions.
Customers use coupon codes to specify which promotion
they want to apply to their cart.
|
| Exclude products or product categories from a promotion rule. |
On the Configure Promotion Template step in the Quick Promotion guided flow,
select the products or product categories you want to exclude from the promotion
rule. |
| Keep the promotion within the approved promotion budget |
Use the Add Promotion Limits step in the Quick Promotion guided flow to define
the promotion’s limits. Set a limit on the number of points or vouchers that loyalty
members get from the promotion, the maximum liability of the promotion, and the
maximum number of times each customer is eligible to use the promotion. |
| Make sure that fraudulent customers don’t misuse the promotion |
Use the Add Promotion Limits step in the Quick Promotion guided flow to decide
the promotion’s individual customer limits. Set a limit on the number of points or
vouchers customers get by availing the promotion, and the number of carts or care
line items that the promotion applies to. |
| Send a promotion launch email to eligible customers |
Connect Global Promotions Management with the Marketing Cloud business unit
that the promotion belongs to. Use the Design Distribution Assets step in the Quick
Promotion guided flow to design the launch email for pricing promotions.
After you
activate a pricing promotion, a journey is created in the connected Marketing
Cloud business unit. The journey automatically sends the launch email to all
eligible customers.
|
| Design a promotion for customers who don’t belong to the company’s loyalty
program |
From the Promotion Console tab of the Real-Time Offer Management console app,
launch the Quick Promotion guided flow. |
| Require customers to enroll to be eligible for the promotion |
Use the Define Promotion Eligibility step in the Quick Promotion guided flow to
mark a promotion as enrollable. Then, select the enrollment start and end dates to
define the enrollment period. |